Consumer packaged goods (CPG) distributors face big challenges selling to the fiercely competitive and rapidly evolving retail industry. Intense price stress at the retail level puts downward pressure on distributors and leads to smaller margins. And short product life cycles add to the strain on your profitability.

There is also the growing challenge to traditional distribution methods. Alternatives such as mail order, catalog sales, and direct sales bypass the traditional distribution channels altogether. To counter this trend, distributors have to add increasing value to their customers.

Microsoft Dynamics solutions can help you succeed in the CPG industry with financial, customer relationship management (CRM), radio frequency identification (RFID), and logistics solutions. Deploying a flexible information technology (IT) infrastructure can help give your company a significant competitive advantage by meeting retailers' demands more effectively, lowering the cost of operations with streamlined inventory and integrated shipping capabilities, and considerably improving customer satisfaction.

On This Page

• Benefits of Microsoft Dynamics solutions for distribution of consumer packaged goods
• Customer success stories
• Microsoft Dynamics products
• Learn more about Microsoft Dynamics solutions

Benefits of Microsoft Dynamics solutions for distribution of consumer packaged goods
Microsoft Dynamics can help your company:

• Improve business processes. Automate critical business processes to help meet compliance regulations while adding new value for customers and retailers. Automating supply-chain planning and management tasks can dramatically reduce the costs you incur while dealing with suppliers. As a result, your company could end up in a strong position as a highly responsive, low-cost supplier.



• Exceed customer requirements. By integrating systems such as financials, inventory, and CRM with automated data collection (ADC) solutions, you can meet and exceed customer expectations. Sales order and logistics solutions can also help you increase the accuracy of customer transactions. When coupled with inventory control technologies, you can increase the speed of delivery, shorten lead times, and reduce inventory. CRM solutions can also offer extensive insight into customer buying patterns, helping you to anticipate and plan for orders in advance—thus improving responsiveness and increasing customer loyalty.



• Drive down costs. Flexible, integrated solutions can help your company reduce and control internal costs. With the ability to aggregate and summarize real-time and historic data quickly from various operations, you can easily identify inefficient processes. This is especially useful when tracking the success of new products before making additional investments. CPG distributors can also improve employee and departmental accountability by implementing metrics and tracking for individual warehouses, departments, and processes.

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Customer success stories

• Video: Medical distributor gets product out the door faster
• Video: Entertainment wholesaler responds rapidly to customer demand

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Microsoft Dynamics products
The following products can be used to help build solutions in CPG distribution:

• Microsoft Dynamics AX for distribution


• Consumer packaged goods distribution with Microsoft Dynamics GP
• Keep up with change: How Microsoft Dynamics NAV can help consumer packaged goods companies grow
• Microsoft Dynamics SL for distribution

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Learn more about Microsoft Dynamics solutions
Learn more about how Microsoft Dynamics business software solutions can help you solve your business needs in consumer packaged goods distribution.

• Contact us to request more information or to speak with a Microsoft representative.



• See a list of CPG solutions developed by Microsoft Certified Partners to meet the unique needs of your business or industry.

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