Microsoft Gulf to Debut New Dynamics CRM 4.0 Offering in the Middle East

New version delivers the power of choice to customers with several rapid deployment models

Dubai, UAE, April 28, 2008- Microsoft Gulf launched the new version of Dynamics CRM 4.0 in the Middle East during the first edition of the Dynamics CRM conference which was held in Dubai on April 23rd at the Emirates Towers. The event was attended by an audience of regional business and technology professionals who had the opportunity to experience how the new solutions can help expand business in various industries, increase efficiency and strengthen customer loyalty. Microsoft Dynamics CRM is a customer relationship management (CRM) solution which aims to enhance marketing, sales and service capabilities that delivers exceptional benefits to customers. Microsoft CRM offers flexible solutions for various industries such as financial services, property management, contact center & IT help desk services and also public sector.

The event featured high-level executive speakers from Microsoft as well as partners who shared best practices on building and deploying industry specific solutions on Microsoft CRM platform.

Commenting on the launch of the Dynamics CRM, Tamer Elhamy, Business Solutions Manager, Microsoft Gulf said, “Microsoft Dynamics CRM is an integrated, adaptable business management solution that enables organizations to manage their marketing& sales capabilities and to improve customer service. This solution will help organizations to strengthen their customer relationships by providing a single customer view. The event was an excellent opportunity for customers in the region to get an in-depth look at the power and flexibility of Microsoft Dynamics CRM.

ADSM said that “Abu Dhabi Securities Market (ADSM) is established to organize trading in securities in order to increase liquidity and to create opportunities through an ideal investment environment. Therefore we are committed to provide the highest level of Investors support in timely and accurate manner. By implementing a state of the art Contact Center based on Microsoft CRM integrated with Interactive Intelligence we have managed to respond faster to investors’ queries and increase their satisfaction by providing the right answer the first time. The solution allows our agents to easily log, route and solve call requests through the combination of workflow, knowledge base and integration with the ADSM Investors Database. Investors can also easily track their cases and receive notifications by call, fax and email.” “ABS’s implementation of Microsoft CRM has greatly improved the efficiency of Mediaquest’s daily business and created a smooth virtual bridge among its different departments and overseas offices. It also increased the productivity of the sales force through proper follow up on all leads, accurate records of client meetings, and higher sales due to clear visibility of targets vs. achievements. Not to forget the clean and easy accessed database” said Ayman Haydar, Dy. General Manager, Mediaquest Corp.

As a key component of Microsoft’s software and services strategy, Dynamics CRM is designed with a single unified code base for both on-premise and on-hosted deployments. It enables customers to choose the right deployment model for their specific business and technology needs, with the flexibility to change deployment models over time if preferences change. Microsoft Dynamics CRM has currently 11.000 customers, 500.000 users in 83 countries with 25 languages including Arabic.

For more information: Agenda