Calling All Mobile Health Apps! Microsoft Launches New Mobile App Contest for Health and Life Sciences

18 February 2011 | Steve Aylward, General manager, US Health & Life Sciences Solutions & Strategy, Microsoft
​The market for health-related mobile phone apps is booming. There are about 17,000 mobile health apps in major stores today, from symptom reference guides to calorie counters to programs for tracking blood glucose and blood pressure levels.
According to the Pew Internet Project's latest survey, almost one in ten cell phone users has a health app on their device and by 2015, roughly one-third of all Smartphone users will be running some type of mobile health app on their phones, says research2guidance in its new Global Health Market Report.
The Global Health Market Report also found that a 43% of mobile health applications today are designed for healthcare professionals. These include continuing medical education, remote monitoring, clinical trials and health care management apps.
Mobile technology is already changing the way healthcare is delivered. The challenge, says Dr. Bill Crounse, my colleague and Microsoft’s global healthcare industry manager, is to develop specific kinds of mobile technologies that meet the complex requirements of clinicians and other healthcare practitioners.
This week, we are extending that challenge to the health and life sciences marketplace, and calling on partners, developers and phone app enthusiasts to come up with unique apps coded for Windows Phone 7 (WP7) that will benefit your organizations, employees or consumers.
Here’s how the contest works:
  • The best 10 entries will win an Xbox 360 with Kinect. You can access our comprehensive development tool kit here. The first 50 eligible entrants who create new accounts from Feb. 18, 2011 will receive a $100 Visa gift card to offset the $99 annual subscription fee.
  • The contest runs until June 1, 2011 5pm PT and you can get more information including eligibility requirements, contest rules and judging criteria here .
  • Join our contest launch webcast on Feb. 21, 2011 at 2pm (EST) for more details.
You’ll need to act quickly, though. The contest is limited to the first 50 applications.
Need some inspiration? HealthTechToday’s new episode shows how mobile apps are making health care more patient-centric. Or check out one of the winning entries from the U.S. Imagine Cup competition for software design sponsored by Microsoft.
What are you waiting for? It’s time to get creative. If you can dream it, you can build it with Windows Phone 7.
Steve Aylward
General manager, US Health & Life Sciences Solutions & Strategy, Microsoft