Improving sales and marketing effectiveness
Succeeding in the pharmaceutical marketplace comes down to how well your sales representatives perform while interacting with physicians. The ability to be effective during the point of interaction determines a representative's value to the physician, their likelihood of building a relationship, and, ultimately, the success of your company. Add globalization, increased competition, and a heated regulatory environment and today's pharmaceutical selling landscape is more challenging than ever.
Closed loop marketing
Closed loop marketing solutions improve sales force effectiveness, sales and marketing productivity, and overall company performance by driving more effective customer interactions, capturing the resulting feedback, and making it available to home-office marketing teams for more informed decision-making. Sales representatives leverage the Tablet PC, and other innovative channels, to deliver more effective and personalized interactions based on continuous feedback obtained in real time. Marketing teams use the data collected during the call to fine-tune existing messages, change tactics, and develop new marketing strategies quickly and more efficiently.
Additionally, closed loop marketing keeps representatives on task for compliance and reduces or even eliminates costs associated with printing and distribution of paper-based detail aids. Other benefits include:
- Improved unaided message recall.
- Delivery of segmented, one-to-one marketing messages by the sales force.
- Optimized sales force productivity with automation of call reporting process.
- Marketing compliance on all customer interactions.
- Improved return on your customer relationship management (CRM) and sales force automation (SFA) investment.
- Higher-quality customer interactions.
- Improved sales and marketing effectiveness and company performance.
Proscape Technologies is the pioneer and global leading provider of closed loop marketing software for life sciences companies, driving more than 90 million sales calls across five continents. Proscape is trusted by seven of the top 10 pharmaceutical companies, and dozens of others worldwide.
Proscape's robust solution is the most advanced, widely-used platform of its kind, supporting execution across channels and global affiliates. Proven to save time and improve efficiencies, initial testing of the latest release revealed a 70% reduction in interactive costs and a 40% overall budget decrease. Established in 1996, Proscape is headquartered Philadelphia, London, and Tokyo.
