Managing the many relationships you have with physicians can be complicated. Information is often scattered in emails, meeting notes, and phone messages and distributed throughout numerous systems.
A robust physician relationship management solution—one that integrates easily with your existing processes and applications—can help healthcare organizations like yours to improve business results by simplifying management of those relationships with both affiliated and nonaffiliated physicians in your community.
Such a solution can help your organization to:
Seamlessly manage complex physician relationships.
Cost-effectively recruit new physicians and practices.
Improve service line marketing with greater insights.
Support physician relationship liaisons to more efficiently manage their work.
Communicate more effectively with constituents.
The Microsoft physician relationship management solution, built on the trusted foundation of Microsoft Dynamics CRM, consolidates crucial business information from various systems into one central location, using a single interface, to help you manage these vital relationships while leveraging your existing investments in Microsoft technologies.
Centralize your physician information
By building a robust physician contact database directly in Microsoft Outlook, you can better align physician specialties with services so you can focus your marketing strategies and improve patient care. The physician relationship management solution collects and stores information about departments, medical practices, physicians, and other stakeholders in a central location. A unified interface makes it easy to share, update, and mine that data for business intelligence, in context, from within a variety of applications.
Better track your contacts
Streamlining the business side of healthcare delivery lets you more effectively track contacts with physicians and physician practices. The physician relationship management solution makes it easy for physician relationship liaisons, their managers, and administrators to prioritize, record, find, and monitor all interactions with physicians, including email messages, phone calls, and meetings. Activity reports, available in real time, provide a comprehensive view of all contacts with a department, medical practice, or individual doctor or nurse and offer insight into the effectiveness of your marketing efforts.
Reach the right people with the right message
Take advantage of customizable templates to deliver personalized communication to the right segments and to promote services and educational offerings that are relevant to each physician’s practice. You can also use this capability for physician and nurse recruitment or any other type of marketing, fundraising, or outreach efforts. Recruit new providers and report on opportunities by status, department, and medical specialty, and establish a comprehensive view of the recruitment process, including metrics such as acquisition costs and the effectiveness of job postings.
Learn and use the solution quickly and cost-effectively
Built on flexible technology that you can quickly deploy, customize, and manage, the Microsoft physician relationship management solution can be configured to reflect current business processes and workflows and is easily updated as business needs change. The solution works with programs that your staff members already use—including Outlook, Mail Merge (in Microsoft Word), Windows Internet Explorer, and Microsoft Excel—so your staff won’t need extra training on new applications. As a result, you can engage with medical professionals and other stakeholders in a more personalized, efficient, and consistent manner through intuitive, easy-to-use tools.
In addition, the solution works from virtually any location with a PC or laptop and with a wide variety of mobile devices. Staff can even work offline when they don’t have a network connection and then synchronize changes when connectivity is restored.
Help improve service and customer satisfaction
Built-in reporting capabilities provide insight into physician work patterns and needs, and sortable referral information can help you better understand service line and revenue opportunities. Out-of-the-box and customizable reports also help you identify systemic issues and target areas for customer service and quality improvement. Integration with Outlook Tasks lets you quickly convert issues submitted by physicians, nurses, or other practice staff into cases that you can proactively monitor to resolution—helping to save time and to eliminate duplicate data entry.
To learn more about how the Microsoft physician relationship management solution can deliver real-time business intelligence and streamlined service for your organization, contact us or contact a Microsoft partner.
