Technology Basics
No matter how small your business, the Web and e-mail play a big role. Here・s a basic run-down of what you need to know.
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The internet is every company・s window onto the world. It provides access to new markets, customers, global information, business opportunities, and much more. It carries your emails. It handles telephony and conferencing and transports video to practically any global destination. So what can the internet do for your business?
As soon as you have acquired the name you want and selected your ISP, you are ready to create your website. In fact, you・re almost ready to compete with the biggest players in business. With a domain name that is uniquely personalised to your business, you can alter the perception people have of your business.
Creating a Website
It・s easy to create simple but effective web pages using Microsoft FrontPage [link]. You can develop and manage your website with FrontPage. You can build online catalogues to promote and sell products and services, manage product listings and take care of online payment requirements. You can add dynamic photographic and image content and produce professional results using the program・s customised content. You・ll save hours, without having to know anything about complex programming.
Hosting Your Website
Normally, your Internet Service Provider will host your website. Your ISP may offer you free space and 10 or so email addresses. That may not be all you need. Website hosting is a service provided by many specialist companies at a very low monthly cost. It often includes many important extras such as generous hosting space, massive monthly bandwidth, detailed analyses of your website visitors, shopping cart set-up, a free mailing list facility, and much more. If your website is likely to have a large amount of regular traffic, or if security is really important to your business, then dedicated hosting may be your best option.
What Exactly is Email?
Email is probably the most important internet application for most businesses. It・s the ability to send letters, reports, presentations, photos, spreadsheets, and short simple messages from one computer to another, all over the world, at local telephone rates. All you need is an email program (usually part of your computer・s operating system) and a modem connected to a phone line. It・s a great way to do business and stay in touch at a very low cost.
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