Customer Profile
Hua Xing Manufacturing Co., Ltd. produces and sells permanent magnets and investment/lost wax casting for stainless steel and low carbon steel product manufacturers. This PRC headquartered and ISO9001-certified company serves customers around the world, majority of which are based in Europe.

Business and Technology Goals Hua Xing had no defined sales process and opportunities tracking system. Each of its sales staff has his own way of recording sales activities, often using email as aid. As the sales team grows, the company realizes that it needs to invest in a solution that will enable quicker response to sales enquiries. It also needs an efficient system to support its business plans, minimize manual processes and increase information visibility.

Why was Microsoft chosen Hua Xing chose Microsoft Dynamics CRM because of its ability to support the company's long-term viability and future upgrade path. Working seamlessly with the company's existing IT infrastructure, Microsoft Dynamics CRM allows Hua Xing to quickly add new features without being saddled by high upfront costs. The company also finds Microsoft Dynamics CRM easy to learn and use, delivering familiar user experience.

30% Sales Force Productivity Enhancement Enable Data-to-Information Transformation Remote Sales Data Access Effective Performance Monitoring Paperless Operation

For more information, please do not hesitate to contact us:
Microsoft Hong Kong Ltd
Microsoft Customer Service
Phone: 852-2388-9600
Fax: 852-2560-2217