Resources
Software-plus-Services Resources for ISVs

Looking for resources to help you learn more about software-plus-services, incorporate it into your business, take a software-plus-services product to market, or generate demand for an existing product? Click on one of the tabs below to see resources related to business needs, technical topics or related Microsoft platforms.

Business Technical Related

Learn about Software-plus-Services

What is software-plus-services?
Overview of software-plus-services.

Ray Ozzie's MIX keynote
Video of keynote that discusses software-plus-services.

Software-plus-services on the Microsoft Partner Portal
Resources and training for developing software-plus-services business on the Microsoft Partner Portal.

Learn more about software-plus-services from Microsoft
Information from Microsoft about software-plus-services including: Online Services, Office Live, Windows Live, Developer Live, Developer Center, success stories, service providers, and Microsoft partners.

Microsoft software-plus-services Incubation Center Program
The Microsoft Incubation Center Program is designed to ease the commercial, financial, and technical challenges ISVs encounter while adding a service-based delivery application to their business offerings.

ABC's for ISVs who want to innovate with Microsoft
This one-hour interactive Webcast provides information on how to effectively partner with Microsoft in order to more efficiently create innovative solutions built on exciting, emerging technologies.

ISV Benefits Guide on the US ISV Resource Center
The ISV Benefits Guide provides resources and opportunities to help businesses plan, build, launch, and sell, in a quick and cost effective manner.

Software-plus-services case studies
Case studies from the past year discussing software-plus-services solutions.

MSDN: Consume software-plus-services
This article looks at software-plus-services from the consumer’s perspective.

MSDN: Application marketplaces and the money trail
This white paper provides insight into the driving forces behind the current long tail software economy and describes a new application marketplace architecture model that enables ISVs, business users, hosters, and value-added resellers to collaborate profitably.

MSDN: Software-plus-services Webcasts and ARCasts
A list of software-plus-services Webcasts and ARCasts.

Microsoft Interoperability
Overview of Microsoft interoperability programs and initiatives.

Microsoft Interoperability Principles
Information on the Microsoft approach to Interoperability.

Learn about the Microsoft SaaS platform
Information on how the Microsoft SaaS platform can help build and run SaaS applications.

Service providers: SaaS business opportunity
Resources for getting ISVs and hosting providers started with SaaS.

SaaS: An enterprise perspective
This article looks at SaaS from an enterprise perspective.

SaaS on Microsoft.com
Information about SaaS for ISVs.

SaaS case studies
SaaS success stories and customer evidence case studies from Microsoft customers and partners.

Coming of age with SaaS
This educational briefing for ISVs provides best practices from leading software-plus-services ISVs, hosters and consultants on marketing, expanding and supporting their business.

Microsoft Programs for ISVs

BizSpark
This program unites new businesses with entrepreneurial and technology resources.

Microsoft Startup Zone
Guide to working with Microsoft for software startups and their investors.

The Startup Zone: the right program at the right time
At-a-glance view of the programs and resources for developing software-plus-services business for a range of types of ISVs.

ISV NXT program
An offering for ISVs that want to extend or transform their non-Microsoft-based solutions to run on Microsoft technology.

Licensing Your Solution

Licensing for ISVs
Overview of licensing for ISVs and links to resources.

Services Provider Licensing Agreement (SPLA)
The Microsoft Services Provider License Agreement (SPLA) Program enables services providers and ISVs to license Microsoft licensed products on a monthly basis over a three-year agreement term and to use these products to provide software services and hosted applications to their customers.

Microsoft SaaS licensing programs
Information on licensing Microsoft software to get started with SaaS.

Finding a Hosting Partner

How to select a software-plus-services hosting partner
Information on selecting a hosting partner.

Software-plus-services Incubation Center: Hosting partners
Information about specific hosting partners and links to their sites.

Information for hosters on Microsoft.com
Information for hosters about leveraging the Microsoft platform to build a strong foundation for their software-plus-services business.

Windows Server Hosting Guidance
Microsoft Server Hosting Guidance delivers the most up-to-date set of tools, best practices, scripts, code samples, and documentation that system engineers and network architects can use to develop a highly-available, highly-scalable hosting environment.

Hosting Days
Annual event series for hosters, telcos, ISVs, resellers, and system integrators that offers an opportunity to network with Microsoft professionals and partners.

Training and Events for Software-plus-Services ISVs

ISV Zone Home
Information and links for InnovateOn, training, ISV essentials, top downloads, and ISV blogs.

Events and training for ISVs
Training and events that help ISVs get the most out of Microsoft tools and technology.

Microsoft Partner Learning Center
Designed for the members of the Microsoft Partner Program, the Partner Learning Center allows partners to choose from a variety of local classroom and online training, and self-study resources.

Microsoft Technology Centers
Fee-based facilities that provide the resources, experts, and environment that can accelerate the development efforts of Microsoft Gold Certified Partners.

Partner Vertical Resource Center
Microsoft resources to help members understand and target vertical markets.

Software-plus-services introductory course on the Microsoft Partner Portal
A training course designed to help ISVs understand how to deliver on the software-plus-services strategy and take advantage of the breadth of opportunities it presents.

Microsoft Innovation Days
A day of technology previews, resources, and business benefits that can help ISVs stay competitive.

Promoting Your Solution

Microsoft Partner Marketing Center
Marketing resources including campaign management to help ISVs increase their market presence.

Microsoft Partner Solution Profiler
The Microsoft Partner Solution Profiler allows partners to develop custom profiles for their solutions and services, which can be promoted to customers who search Microsoft.com for technology experts.

Microsoft Pinpoint
Pinpoint is a unified online marketplace designed to help customers easily find the right experts, products, and services to help you reach their business goals. List your business here to increase your visibility.

Sales and marketing resources for ISVs
Sales and marketing resources for ISVs.

Pricing Software Plus Services For More Sales
Price creatively without giving your finance department fits.

Search Engine Optimization Service
The Microsoft ISV SEO Service is a marketing solution that can help ISVs appear more prominently in free search results on the major search engines, and attract more prospective customers.

Discount public relations services for partners
Microsoft Certified and Gold Certified Partners with the ISV/Software Solutions Competency can conduct public relations activities through Airfoil Public Relations, Inc an independent strategic communications firm that specializes in the technology sector.

Event planning services for partners
Discounted event planning service for Microsoft partners.

Case reference builder tool
An online tool that lets ISVs create their own custom case references.

US ISV Resource Center
Marketing and development resources, as well as an overview of the Microsoft partner program.

Global ISV locator
Info on global ISV events and news, as well as the Global ISV locator on the Microsoft ISV Connector.

Microsoft Office Marketplace
Information on how to list products and services for free on the Microsoft Office Marketplace.

Growing Your Business

Grow your software business with Microsoft Empower Program for ISVs
This Webcast discusses how ISVs can get continuous support for developing products using Microsoft software and technologies when they join the Microsoft Empower for ISVs program.

ISV Channel Builder program on the Microsoft Partner Portal
The Channel Builder helps ISVs expand their market presence and increase revenues with access to tools, guidance, and partners.

MSDN: Monetize software-plus-services
Information about monetizing software-plus-services, and technical guidance for implementing application marketplace components.

Competing in the fast-growing SaaS market
Information on competing in the constantly evolving and growing SaaS market.

Marketer Resource Center
Comprehensive resources to help ISVs improve their marketing results, cultivate leads, and generate more sales.

ROI calculator tool for ISVs
Microsoft ROI calculator for ISV Solutions, providing ROI analysis, business cases, and estimated ROI calculations.

ISV Partner Telesales Service
The ISV Telesales Service helps connect ISV partners with key business decision makers, delivering the qualified leads they need to drive their business forward.

Software-plus-services customer brochure
Brochure that explains how a software-plus-services approach offers the flexibility customers need to meet their business goals.

Software-plus-services customer presentations
Presentation to help facilitate business conversations about what the shift to software-plus-services can mean to customers.