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Best Practices for Marketing and Sales of Cloud Services

This self-paced guide provides examples and questions for you to consider as you think about how your hosting business stacks up on important criteria. You can evaluate your firm's capabilities, and determine what additional resources will help you build and grow your business.

These materials are based on extensive sessions with hundreds of hosting providers, many similar to your business. Check out the following fitness areas.

Competitive Differentiation
Use the key success factors in this guide to set yourself and your hosted services apart from your competition.
Organizational Effectiveness
A strong marketing strategy is only as good as your organizational effectiveness. Rate your company and get recommendations for improving your effectiveness.
Messaging & Positioning
Tie your solutions to compelling customer motivations and pain points.
Packaging & Pricing
Refocus your offerings on customer segments; look beyond feature lists and SLAs.
Web-Driven Model
Automate and streamline your business using the Web.
Demand Generation
Use search optimization with keyword advertising to build strong demand.
Online Customer Experience
Eliminate barriers your customers encounter as they try to buy from you.
Direct & Indirect Sales
Create effective partnerships to penetrate new markets.
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