Competitive differentiation is a unique key success factors because it effectively supports the other key success factors. When each of the other success factors is considered through the lens of creating competitive differentiation, your business experiences can recapture the prospect that was already heading out the door, and capture new prospects from your competitors.
To truly aid competitiveness, your differentiated actions must create strategic or lasting barriers that are difficult for competitors to overcome. Keep this in mind while learning about the next seven key success factors.
