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Cranes Software International Limited has its presence in 39 countries across the world and has a 350,000 strong global user base. Cranes Software offers a range of proprietary products such as SYSTAT, SigmaPlot, SigmaStat, amongst others and well known products from reputed principals such as Engineering Technology Associates, Livermore Software Technology Corporation, The Mathworks, Texas Instruments and IBM. However, the company’s Access based processes for managing and tracking activities was cumbersome. With more than 350,000 customers worldwide and a legacy system, Cranes Software wanted to gear up to meet the growing needs of the business. Working with Microsoft Gold Certified Partner, Sonata Software, Cranes deployed Microsoft Dynamics CRM 3.0. The new solution supports all business processes and offers employees a user-friendly interface.
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Cranes Software is present in 39 countries across the world and has a 350,000
strong global user base. Cranes Software offers a range of proprietary products
- SYSTAT, SigmaPlot, SigmaStat, SigmaScan, TableCurve 2D, TableCurve 3D, PeakFit,
NISA, XID, XIP, Survey ASYST, iCapella, InventX and world-renowned products from
reputed principals such as Engineering Technology Associates, Livermore Software
Technology Corporation, The Mathworks, Texas Instruments and IBM. Cranes value
proposition is to empower enterprises to transform themselves into scientific
learning organizations that extract useful information from data to discover the
unforeseen, unfavourable patterns of the past and the narrow down on parameters
necessary to implement sure-fire models, hence analytics-enabling their future.
Cranes brings to the table the extensive experience of addressing the needs of
large multinational companies in diverse areas - governments, defense
establishments, educational and research institutions in a variety of fields
inclusive of but not limited to, medical research, psychological research,
environmental sciences, criminological sciences, geo sciences, life sciences,
chemistry, aerospace, biotech, telecommunication, automotive, physics, quality
control, biology, materials characteristics, pathology, engineering, defence,
oil exploration, automotive engineering, remote sensing, empirical analysis,
bioinformatics, material sciences, electronics engineering, signal processing,
consumer research and marketing and many more.
Cranes reaches it global customers through four direct offices, a wide re-seller
network and a web-based channel in the US, two direct offices in the UK and
Germany and a network of distributors in Europe, and three direct offices in
India and one each in Singapore and UAE, and a network of distributors in Asia.
While the company has 14 business units, Microsoft CRM system is implemented for
the CRANES MATHWORKS (CMW) division. “Earlier we did not have an efficient
solution in place,” explains Zakir Hussain, Vice President, Cranes Software
Limited. “We were using Microsoft Office Access based in house application for
sales and service and want to scale up the tracking and managing of marketing
activities, as also the tracking of campaign plans and budgets.”
Cranes Software sought a single, fully integrated CRM system that could offer
ease of use for employees at a cost-effective price.
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Microsoft® Dynamics™ CRM 3.0 is a perfect fit for our infrastructure. It has simplified the marketing and sales processes, thereby providing us a clearer picture of our customer’s requirements.
Pradeep Kumar
Senior Vice President, Cranes Software International Limited
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Cranes Software considered CRM that interfaces with salesforce.com, is highly
intuitive and can interface with our in-house systems, its compatibility with
our own products that are also built on the Microsoft technologies. However, the
company was most attracted to Microsoft® Dynamics™ CRM 3.0 for its familiar
interface and ability to integrate with other Microsoft technologies.
“We wanted a system that was user-friendly and didn’t require a lot of
training,” explains Venkatesh G P, Senior Business Consultant, Cranes Software
Limited, “Microsoft Dynamics CRM 3.0 seemed like a natural choice because it
connects very easily with all the existing Microsoft tools we were using.”
Cranes Software turned to Microsoft® Gold Certified partner, Sonata Software, a
premier IT consulting and software services company, for assistance. Sonata
analyzed the system requirements of the company and customized Microsoft CRM 3.0
to meet the company’s needs.
“Microsoft CRM 3.0 was chosen because it was easy to implement and very user
friendly,” says Rajiv Menon, Senior Vice President, Cranes Software. “It was a
solution that would cater to the requirements of our customers.”
The modules implemented were Sales, Marketing, and Services. The new Microsoft
Dynamics CRM solution delivers a fast, flexible, and affordable solution that
drives consistent, measurable improvements in every business process.
Each module was customized according to its requirements. The solution handles
all sales activities, tracking them to closures. Marketing activities, lead
generation, and campaign management were also taken care of. Proper processes
were set up to track and escalate customer queries, and then the solution was
communicated to the customer.
The implementation was completed in three months. Testing and training took
another one month. To date, the CRM solution has been rolled out to 90 – 100
users.
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By implementing Microsoft Dynamics CRM 3.0, Cranes Software has created an
integrated and user-friendly solution that works well with existing technology.
Improved Customer Service
The solution enables the company to provide better service and greater
opportunities to its customers. “We are hoping to see benefits on our customer
contacts and relations,” says Shobha Murali, Assistant Vice President -
Corporate Quality, Cranes Software Limited. “The new CRM solution helps to store
all customer information in a single place. This helps the sales team to nurture
and retain customers, and also track progress.”
Ease of Use
Microsoft Dynamics CRM 3.0 is a user-friendly business solution, which empowers
Cranes Software users to obtain business information instantaneously. The
solution presents a familiar interface similar to that of Microsoft Office
Outlook, which increases user adoption and productivity.
Instant Access to Customer Information
Microsoft Dynamics CRM 3.0 provides Cranes management with powerful, detailed,
and up-to-date information, information that was not available in the company’s
previous systems. Every detail of the customer is now accessible to the senior
management in terms of sales and support history, etc., which benefits effective
business decision making.
About Sonata Software Limited
Sonata Software, headquartered in Bangalore is a leading IT consulting and
services company. Sonata's customer base spans across India, United States,
Europe and Asia-Pacific. Its portfolio of services include ERP and CRM
implementations, IT consulting, application development, application management,
managed testing, business intelligence, infrastructure management and outsourced
product development. Sonata, a 198 Million USD company is listed on the Indian
Stock Exchanges and is ISO 9001 and SEI CMM Level 5 certified. The Indian
operations of Sonata Software are managed through its wholly-owned subsidiary,
Sonata Information Technology Limited.
Sonata is a Gold Certified partner for Microsoft and has dedicated Centers of
Excellence on Microsoft Dynamics and Business Intelligence. These centers are
focused on proactively building competency and providing cutting-edge solutions
to customers to help them leverage the power of Microsoft technologies.
Microsoft Dynamics
Microsoft Dynamics is a line of integrated, adaptable business management
solutions that enables you and your people to make business decisions with
greater confidence. Microsoft Dynamics works like familiar Microsoft software
such as Microsoft Office, which means less of a learning curve for your people,
so they can get up and running quickly and focus on what’s most important. And
because it is from Microsoft, it easily works with the systems that your company
already has implemented. By automating and streamlining financial, customer
relationship, and supply chain processes, Microsoft Dynamics brings together
people, processes, and technologies, increasing the productivity and
effectiveness of your business, and helping you drive business success.
For more information about Microsoft Dynamics, go to:
www.microsoft.com/dynamics
Contact Microsoft
Dynamics India
Call : +91 99999 09 654
SMS "DYNAMICS" to 8243
or e-mail at
connect@microsoft.com |
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For More Information
For more information about Microsoft products and services, call the Microsoft
Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada
Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing
can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the
United States or (905) 568-9641 in Canada. Outside the 50 United States and
Canada, please contact your local Microsoft subsidiary. To access information
using the World Wide Web, go to: www.microsoft.com
For more information about Sonata Software Limited products and services, please
call (91) (80) 2661 0330 or visit the Web site at:
www.sonata-software.com
For more information about Cranes Software Limited products and services, call
(91) (80) 4112 0000 or visit the Web site at:
www.cranessoftware.com
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