 |
|
Lilliput was started with the objective of manufacturing world class kids wear. Today, it has a growing presence in both domestic and international market. The brand Lilliput enjoys an enviable reputation in the kids wear market of India. Lilliput continues to work towards its mission of - Growing to become an international brand in lieu of emerging as an exclusive fashion destination for kids. However, a mismatch on the operational front was a hindrance to its exponential growth. In order to meet the growing needs of the company globally and to streamline its internal business processes, Marico implemented Microsoft® Dynamics™ NAV 4.0. The deployment helped the company to achieve full integration of its systems along with optimizing the productivity of its employees.
|
|
| Situation |
|
Lilliput Kidswear Limited was founded by Sanjeev Narula – a first generation
entrepreneur in 1991. The company originally manufactured and exported world
class Women & children wear. Today, Lilliput has a strong presence in both
domestic and international markets in kids wear.
Lilliput entered domestic retail with the launch of the 1st Lilliput store in
Delhi in August 2002. Since then there has been no looking back for Lilliput.
The number of brand outlets has rapidly grown and currently stands at 165
exclusive brand outlets, over 105 large format multi brand outlets like
Shopper’s Stop, Lifestyle, Pantaloon, Reliance Trends, Pyramids and more than
450 point of sales.
The company has its presence in Bahrain and China and will expand by opening 50
stores in the Middle East and 100 stores in China by 2010-11. Its vision is
based on strong partnerships and rewarding associations with Private equity fund
INDIVISION, a financial arm of Future group. This reflects the company’s
commitments towards growth and expansion.
Lilliput has a large set up of 8 manufacturing units in New Delhi and National
Capital Region (NCR) with 5,000 state-of-art machines producing 10,00,000 units
per month. The company has over 5000 employees working in over 70 cities across
India.
Lilliput exports to some of the world’s best retailer’s fastest growing &
largest children’s wear chains like Gap, Carter’s, Next, Mothercare, and The
Children Place. The product range consists of casual wear (for infants,
toddlers, boys and girls), footwear, innerwear, nightwear, party wear,
accessories, and ethnic wear for children under the age of 12.
Lilliput was recently awarded as the ‘Reid and Taylor Retailer of the Year’ 2007
(Kidswear category) by Asia Retail Congress, ‘Brand of the Year‘ 2007 Award
(Kidswear category) by Clothing Manufactures Association of India (CMAI) and the
Pinnacle Award from Shoppers Stop for the Best Brand in the Kids Segment.
Lilliput was working on various systems, using individual solutions to manage
both the store and company finance. However, with the growing number of stores
and multiple transactions, there was a need to record various business processes
in a single database. It became important for the company to shift to a robust
system since top management was also not able to get critical reports like daily
sales and stock figure of individual stores. Lilliput required a solution, which
could provide them integrated information and could streamline processes.
|
|
|
 |
|
We based our new solution on Microsoft® Dynamics™ NAV because it stood out as a flexible system that would support our growth. It provides a single fully integrated solution that connects everyone in the organization.
Sanjeev Narula
Managing Director, Lilliput Kidswear Limited
|
|
|
|
|
|
|
| Solution |
|
|
“We evaluated various ERP and business solutions available in the market,”
says Naresh Kumar, Assistant General Manager - IT, Lilliput Kidswear Limited “We
finally chose Microsoft® Dynamics™ NAV 4.0 because it integrated easily with our
manufacturing set-up and processes. The solution was also easy to implement and
customize according to specific customer requirements.”
Lilliput selected Microsoft Dynamics NAV and LS Retail to improve efficiency and
streamline processes to meet the growth in demand and increase in operations and
production. The ERP solutions were implemented by Tectura, a Microsoft Certified
Partner, specialising in Enterprise Resource Planning (ERP), Customer
Relationship Management (CRM) and technology solutions.
“We decided to implement the new solution as it ensured integration of data
within the organization in a simpler and more efficient manner,” says Naresh
Kumar. “It brought transparency and streamlined our business processes.”
Microsoft Dynamics NAV is an integrated ERP application, which focuses on all
back-office activities like finance, supply chain management, manufacturing, CRM
etc. On the other hand, LS Retail, an end-to-end retail solution, takes care of
all the activities at the store level such as billing, inventory management
(shop level), discounts and promotions. LS Retail is an add-on built on top of
Microsoft Dynamics NAV and helps the customer to have online integration of data
between the stores and the head office.
The new solution has helped Lilliput to increase efficiency both from the
customer and also the internal operations standpoint. In addition, the powerful
Point-of-Sale (POS) application that takes care of the different activities at
the store level and handles important aspects like billing, stock and offers.
With LS Retail, complex system integration issues at Lilliput, are matters of
the past. LS Retail has supported the growing number of Lilliput stores by
seamlessly integrating the overall business operations. This complete integrated
solution has not only made it easier for the employees to track individual
orders, map inventory processes and handle store operations more effectively;
but has also increased productivity levels at Lilliput to a prominent high.
|
|
| Benefits |
|
|
Lilliput’s business has dramatically improved with the implementation of the
new solution.
Improves Inventory Control
Due to the huge number of stores being added to the existing chain, better
inventory management and distribution was one key business need of Lilliput.
The solution integrates purchase order management and item variants management
with inventory management for mapping the inventory process.
“LS Retail has changed the way our stores operate,” says Naresh Kumar. “The LS
Retail functionalities allow Lilliput to maintain a healthy turnover rate; the
efficiency of our warehouses has increased by 60 percent.”
Extends Information Access
The solution provides access to standardized information throughout the
organization to the people who need it. Access to this information ensures that
all employees know exactly what needs to be done. It gives the employees a
complete view of the business, from the big picture to minute details. This
helps them to analyze business performance, and ensure optimum operational
efficiency.
Streamlines Business Processes
The solution has helped the company to streamline business processes. Employees
are now able to gather information from a single secure database, which is
simultaneously available for use across various departments. These simple but
critical processes optimize business processes and leverage corporate knowledge
within the organization.
“Due to the integrated structure provided by the new solution, we are now able
to track and access information across the various departments with ease,” says
Naresh Kumar. “It is truly a comprehensive business management solution.”
About Tectura
Tectura entered India with the acquisition of Euroinfo Systems (EIS), India’s
leading Microsoft Dynamics™ partner and international IT services provider. With
this acquisition, Tectura now has the largest Microsoft Dynamics™ team in India
and is the first Indian Microsoft Dynamics™ partner of AX and NAV. With a
Development Center of Excellence in New Delhi (Noida), India, Tectura provides
enterprise IT solutions and services in support of offshore and onsite
development. Tectura’s portfolio of solution offerings help organizations
achieve business process improvement, greater efficiency, and increased
competitive edge. The company focuses on verticals like Life sciences and
pharmaceuticals; Retail; Process; Flexi-packaging; Textile and Apparel /
Fashion; Service Industry like Law firms / Insurance / Accounting and consulting
firms etc.
Microsoft Dynamics
Microsoft Dynamics is a line of integrated, adaptable business management
solutions that enables you and your people to make business decisions with
greater confidence. Microsoft Dynamics works like familiar Microsoft software
such as Microsoft Office, which means less of a learning curve for your people,
so they can get up and running quickly and focus on what’s most important. And
because it is from Microsoft, it easily works with the systems that your company
already has implemented. By automating and streamlining financial, customer
relationship, and supply chain processes, Microsoft Dynamics brings together
people, processes, and technologies, increasing the productivity and
effectiveness of your business, and helping you drive business success.
For more information about Microsoft Dynamics, go to:
www.microsoft.com/dynamics
For More Information
For more information about Microsoft products and services, call the Microsoft
Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada
Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing
can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the
United States or (905) 568-9641 in Canada. Outside the 50 United States and
Canada, please contact your local Microsoft subsidiary. To access information
using the World Wide Web, go to: www.microsoft.com
For more information about Lilliput Kidswear Ltd. products and services, call
+91 11 30838100/101 or visit the Web site at:
www.lilliput-india.com
For more information about Tectura products and services, call +91 120 3051900
or visit the Web site at: www.tectura.com
|
| |
|
|
|
|
|
|
|
|
|
|
|
