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JK Helene Curtis (JKHC) manufactures specialized personal care items. Its products include styling gels, room fresheners, body deodorants, eau-de-colognes, shaving creams/foams, aftershave lotions, talcum powders, fragrances, shampoos, soaps and hair dyes. The company was running a legacy system that required substantial data handling and repetitive data entry. With no integrated business infrastructure, it was becoming time consuming for administrators to report on group-wide activities and performance. JKHC wanted to migrate to an integrated financial management solution to improve its business efficiency. Working with Microsoft® Gold Certified Partner, Blue Star Infotech, the organization deployed Microsoft® Dynamics™ NAV 4.0 to create a customized enterprise resource planning system that uses real time information to better manage business processes. The new system presents consolidated, company-wide business information to managers, helping them make better decisions and focus on customer needs.
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| Situation |
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JK Helene Curtis (JKHC) Limited, established in 1964, is a part of the U.S. $
300 million (INR 14 billion) Raymond Group. It is a pioneer and a leading player
in the personal care grooming category. JK Helene Curtis brands are of
international quality on all parameters – ingredients, packaging and brand
image. It has a varied portfolio of brands (procurement and selling) that span
across the personal grooming and home care categories namely Park Avenue,
Premium, Monarch and Tru Tone.
JKHC has earned an enviable reputation in the marketplace. Its brands enjoy a
strong equity among customers and the company has built, over the years,
capabilities to meet the ever-changing customer wants.
Currently the company markets its brands through 571 towns, four regional
offices which controls 2 mother depot , 22 Depots /C&F agents, These C&F Agents
service668 stockists who in turn service 1,60,000 retail outlets.
JKHC was using custom developed legacy applications at its multiple locations.
This made retrieval and collation of data done at the end of the month from
different locations a huge task. In addition, duplication of data entries led to
reconciliation issues.
Multiple other key business issues that needed to be improved in JKHC were:
• Increase efficiency of core business operations especially, planning and
procurement, pricing, transfer process, dispatch and invoicing, online balances,
and accurate financial MIS
• Improve document archiving with version
• Achieve authorization (posting) control at document level
• Centrally manage master data
• Implement centralized account closing activity instead of location wise
closing
• Implement calculation of excise (on MRP or PO rate)
• Receive materials at multiple locations
• Implement mapping of three discount schemes (primary, slabs and consumer
offer)
• Transfer goods from depot to mother godown and vice versa
• Track material at depot level
• Integrate finance with sales, purchase and inventory
• Apply Indian taxation on transaction documents
• Visibility of the depot data to the regional offices
The company wanted to replace the legacy system with a business management
software solution. It needed a solution that could provide integrated
information, and streamline processes.
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Microsoft® Dynamics™ NAV 4.0 is very flexible and has truly empowered our employees by giving them real time access to accurate, current, and relevant data, when and where it is needed most.

Atul Dharap
Deputy General Manager Finance, JK Helene Curtis Limited
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| Solution |
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JKHC analyzed a number of technologies in the market and eventually decided
to implement Microsoft® Dynamics™ NAV 4.0. The solution integrated business data
and was highly customizable.
With the help of Microsoft® Gold Certified Partner Blue Star Infotech, JKHC
deployed Dynamics NAV 4.0 as its new enterprise resource planning (ERP)
solution.
“The functionality of Microsoft Dynamics™ NAV 4.0 was invaluable for meeting our
company’s local requirements,” says Atul Dharap, Deputy General Manager Finance,
JKHC. “In addition, the scalability of the solution made it ideal for meeting
future demands as the business grew.”
Blue Star Infotech suggested Microsoft Dynamics NAV 4.0 as it is one of the
integrated ERP solution which addresses issues relating to various departments
and locations. It supports the company’s business processes and addresses most
of its issues.
The solution helped in centralized database application, which finally lead to
better control over transactions and thus eliminated data duplication. In
addition, employees were able to witness or view available stock across
locations/warehouse.
Initially the implementation was done at the Mumbai location and at the
warehouse located in Bhiwandi. Later the solution was rolled out at 24 more
locations.
With the new solution there has been sizeable involvement of top management
governing the overall implementation, which includes cutting down on
customization leading to development. The rigorous and painstaking testing
helped close many of critical processes or customizations well within timelines.
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| Benefits |
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Microsoft® Dynamics™ NAV 4.0 helped JKHC keep its competitive edge by
providing real-time access and insight into store inventory. It has streamlined
operations and directed more attention toward fostering efficient workflow.
Moving from a legacy system to an online integrated solution has enabled JKHC to
increase its sales revenue and improve efficiencies throughout its company
operations.
Consolidate Business Processes
Microsoft Dynamics NAV 4.0, a fully integrated business management solution, has
enabled JKHC to control all business processes through one application. This has
eliminated redundant processes and helped the company to automate time-consuming
processes to reduce workload.
“The solution has streamlined our business processes. The consolidated, single
view of data saves employee time” says Kiran Nabar, General Manager Sales.
Real Time Business Intelligence
With immediate access to real time information, JKHC employees can quickly
respond to issues, eliminating inventory backups and accumulated holding costs.
Says Kishor Deshmukh, Deputy General Manager, Value Chain
Faster Reporting
Microsoft Dynamics NAV enables JKHC to automate more of its financial
information cycles, which makes for speedier reporting.
It has given the company a new level of control and reporting across its entire
system, thereby ensuring operational efficiency.
“The efficiency of Microsoft Dynamics® NAV 4.0 is really the greatest benefit
for us,” says Atul Dharap, Deputy General Manager Finance, JKHC. “With this
solution, the company can easily accommodate the reporting needs of its
business. We can now prepare accurate and speedy reports.
Better Use of Human Resources
“The Centrally deployed Microsoft Dynamics® NAV 4.0 has provided for use of
underutilised human resources located at distant places to their full potential”
says Atul Dharap, Deputy General Manager Finance
About Blue Star Infotech
Blue Star Infotech, is a global provider of Product Development services, ERP
solutions, Travel Technology solutions and Testing services. Part of the US$600M
Blue Star Group, Blue Star Infotech (BSI) provides profit-enhancing solutions to
enterprises and product companies. With operations in North America, Europe, UK,
Japan and India, Blue Star Infotech delivers high-performance technology-based
services by adopting a partnering approach with its clients.
Blue Star Infotech is a Microsoft Gold Partner and an Oracle Certified Partner.
Microsoft Dynamics
Microsoft Dynamics is a line of integrated, adaptable business management
solutions that enables you and your people to make business decisions with
greater confidence. Microsoft Dynamics works like familiar Microsoft software
such as Microsoft Office, which means less of a learning curve for your people,
so they can get up and running quickly and focus on what’s most important. And
because it is from Microsoft, it easily works with the systems that your company
already has implemented. By automating and streamlining financial, customer
relationship, and supply chain processes, Microsoft Dynamics brings together
people, processes, and technologies, increasing the productivity and
effectiveness of your business, and helping you drive business success.
For more information about Microsoft Dynamics, go to:
www.microsoft.com/dynamics
For More Information
For more information about Microsoft products and services, call the Microsoft
Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada
Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing
can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the
United States or (905) 568-9641 in Canada. Outside the 50 United States and
Canada, please contact your local Microsoft subsidiary. To access information
using the World Wide Web, go to: www.microsoft.com
For more information about JK Helene Curtis Limited products and services, call
91-22-4036 8226 or email jkhcl@raymondindia.com
For more information about Blue Star Infotech products and services, call
91-22-66956969 or visit the Web site at:
www.bsil.com
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