1-page Solution Brief - Posted 9/9/2013
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Nadji.Info

Cloud-based Site Creates Connection Between People and Interesting Places To Go

“Why did we migrate? We expected large numbers of visits and customers. Our local infrastructure was not enough. If we wanted to expand the service we couldn't follow the needs with infrastructure. It would have been too expensive to purchase the hardware and have administrators on staff for everything.”
Igor Marić, Founder, Nadji.info

Looking at sites from all over the world like Yelp, Facebook and others, the Nadji.Info team realized that Serbia had no such resource available to help people find places to go out to and enjoy. In response, they built their database and developed a website for it using their own infrastructure. When the volume of visitors started to overwhelm that infrastructure they realized they needed a better solution, and they found it using Microsoft Windows Azure.

Business Needs

The Nadji.Info team wanted to provide a large number of people with a large number of places to eat, enjoy coffee, be entertained, find the right doctor, and more. As they continued to compile their data, the database became larger and their service even more valuable.

As the service became more valuable and more users signed on, their infrastructure quickly became overwhelmed. “Why did we migrate?” asks Igor Marić, founder of Nadji.Info, “We expected large numbers of visits and customers. Our local infrastructure was not enough. If we wanted to expand the service we couldn't follow the needs with infrastructure. It would have been too expensive to purchase the hardware and have administrators on staff for everything.”

They needed to enable broader search capabilities, including GPS location references, proximity and other information crucial to delivering the kind of user experience they intended.

Solution

There was a clear need to migrate their solution if nadji.info was going to be the user resource it was intended to be.

• The migration Marić describes was from their on-premises infrastructure to Windows Azure to provide a completely managed, cloud-based solution to their increasing requirements. Windows Azure completely replaced their on-premise servers for back-end applications, Microsoft SQL Server and Microsoft Internet Information Services (IIS).

• All system components are integrated using Microsoft Visual Studio

• After researching available solutions for their need for expanded search capabilities, they landed upon an open-source solution, SphinxServer, that proved incredibly easy to integrate into their otherwise-all Microsoft solution. Also, when it came time to migrate the entire application to Microsoft Windows Azure, SphinxServer was easily migrated and completely compatible.

• To enhance the user experience and reach new customers, native apps for Windows 8, Windows Phone and Android were added.

Benefits

• Migrating to Windows Azure reduced operating costs dramatically

• The Microsoft BizSpark program gave nadji.info extremely valuable access to development tools, more powerful versions of software, and much deeper insight into what was possible using Windows Azure

• The transition to Windows Azure was accomplished with zero downtime!

• Ability to seamlessly support through Windows Azure as a backend, all mobile platforms currently on the market, proved interoperability possibilities of Windows Azure

• The number of places catalogued by Nadji.Info has jumped from 20,000 to over 100,000

• Unlike similar systems in Serbia, Nadji.Info users can comment and benefit from reading the comments of other users regarding the places they are considering visiting.

• The Nadji.Info team now focuses on improving their applications and expanding their database

• The improved services continue to attract more and more users. Plans are underway to expand the service well beyond Serbia.

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Solution Overview



Organization Size: 5 employees

Organization Profile

Nadji.Info is the only web-based guide in Serbia that introduces visitors to places of interest. Users express opinions about the places they find, and owners learn what customers really think about them.


Software and Services
Microsoft Azure

Vertical Industries
  • Other Services
  • Advertising
  • Publishing
  • IT Services

Country/Region
Serbia

Business Need
  • Business Productivity
  • Mobility
  • Cloud & Server Platform

IT Issue
  • Interoperability
  • Data Warehousing
  • Virtualization
  • Cloud Services

Languages
English

Partner(s)
LZ consulting

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