Video Only - Posted 10/11/2010
Views: 1156
Rate This Evidence:
Media Executive Blends Business Function and Consumer Experience in One Mobile Phone
The Tribune Company is well known for distributing high-quality news and editorial content. Denise Schuster, Senior Vice President of Technology Innovations at the Tribune Company, travels a lot for her job. She needs a device that keeps her productive while she’s away from the office and that keeps her connected to her family while she’s away from home. By using Windows Phone 7, Schuster no longer has to choose between a mobile phone with business functions like email and calendar capabilities and one with consumer features like a camera, texting, or an intuitive, fun-to-use interface. Schuster saves work with Windows Phone 7 features that she can use to seamlessly manage her Microsoft Outlook calendar and email functions from her phone, and she stays in touch with her children using the messaging features.
This is a Video Only Case Study. Please be sure to view the available video for additional information.