Video Only - Posted 1/3/2013
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Global Environmental Organization Uses Social Networking to Help Protect the Planet
Earth Hour uses Yammer as an organizing platform that gives its shoestring environmental campaign massive reach. The global network lets a core team of eight staff connect with thousands of organizers and hundreds of millions of participants. Yammer has
become a one-stop source for sharing files and information—as well as identifying the most effective promotional materials and initiatives, so successes can be shared and replicated. Because the network is available from a range of mobile devices, participants
can tap into it and share resources wherever and whenever they want.
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