Windows Phone presents your apps to people in a smarter and easier way. The much talked about new Metro UI design inspires you to create breathtaking apps and makes them easier to discover and use. ‘I Unlock Joy’ program is your chance to become users’ favorite and get a brand new Windows Phone. Get started now- explore the tiles on the right.

  • For 3 certified apps

    A brand new Windows Phone each to all developers
    submitting 3 certified applications.



    Please read detailed terms and conditions.
  • For 1 certified app

    A brand new Windows Phone each to
    first 100 women developers
    submitting 1 certified application.


    Please read detailed terms and conditions.
  • For 2 certified ported apps

    A brand new Windows Phone each to developers
    submitting 2(certified) ported applications.


    Please read detailed terms and conditions.

  • You are eligible to participate if:
    • You are a Technology Professional – Software Developer, Project Manager or Software Architect – working and residing in India;
    • You are not an employee, intern, agent or a relative of an employee of Microsoft Corporation (India) or Microsoft Corporation, or any of their affiliates;
    • You are not involved in any part of the execution or administration of this Program; and
  • You can participate in the program by:
    • Submitting three (3) new Windows Phone Apps that get published at the Windows Phone Marketplace by 31st March, 2012;
    • Submitting two (2) new Windows Phone Apps that you have ported from existing Android and/or iPhone apps, which get published at the Marketplace by 31st March, 2012; and
    • If you are a woman developer, submitting one (1) new Windows Phone App based on Entertainment, Fashion, Leisure, Gaming, Recreation or Travel Themes, which gets published at the Marketplace by 31st March, 2012.
  • Your App Submission is valid if
    • You have filled up the Registration Form posted in this website with all the required information;
    • You have Registered in the App Hub with a $99 Annual Membership Fee, which entitles you to Publish and Manage apps at Windows Phone Marketplace; and
    • Your app gets Certified on App Hub and Published at Windows Phone Marketplace on or before 31st March, 2012.


    • Please read detailed terms and conditions.

If you are a woman developer,

you have a chance to get a Windows Phone by developing just 1 app focused on one of the following themes
1. Entertainment  2. Fashion   3. Leisure  
4. Game   5. Recreation   6. Travel

  1. Register on App Hub
  2. Download Windows Phone SDK
  3. Build 1 Windows Phone App
  4. Get the app certified
  5. Submit it on the Marketplace by
    31st March, 2012