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| Like many knowledge-based companies,
AC Nielsen ORG-MARG depends on technology for its success. Because
the organization specializes in the assimilation of information, its
analysis and dissemination, it is especially important to have an
IT infrastructure that allows communication anytime and anywhere by
enabling remote access over their mobiles and laptops. |
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| For AC Nielsen ORG-MARG, this was a
challenge. Since they had users on a variety of bandwidth options,
they needed a platform that would provide stable performance and ensure
lower downtime, while keeping pace with their growth. Therefore, the
logical choice for them was Microsoft Windows Server 2003 and Exchange
Server 2003. |
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| By consolidating its e-mail infrastructure
using Microsoft Windows Server AC Nielsen ORG-MARG has created a more
reliable and efficient messaging solution. “Windows Server
2003 and Microsoft Exchange Server 2003 provide remote access and
faster, more reliable communication than our previous system,”
says Bhushan Akerkar, Executive Director of Information and Systems
Technology. “This gives us a strategic lead over our competitors”. |
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| With the Microsoft Windows Server in
place, AC Nielsen ORG-MARG can now send research reports instantly
via email, with greater reliability which ensures no loss of attachments
(a major problem with their earlier Linux-based system) and the email
delivery time has reduced from up to 2 hours earlier to 8 seconds
now. Not only is the new solution much more reliable, but it has also
accrued cost savings in the first year of an estimated Rs. 36 lakhs. |
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AC
Nielsen achieves lower TCO after migrating from Linux
The more reliable service of Microsoft Windows Server
has AC Nielsen expecting to recover costs of deployment
within just one year. |
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