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Like many knowledge-based companies, AC Nielsen ORG-MARG depends on technology for its success. Because the organization specializes in the assimilation of information, its analysis and dissemination, it is especially important to have an IT infrastructure that allows communication anytime and anywhere by enabling remote access over their mobiles and laptops.
 
For AC Nielsen ORG-MARG, this was a challenge. Since they had users on a variety of bandwidth options, they needed a platform that would provide stable performance and ensure lower downtime, while keeping pace with their growth. Therefore, the logical choice for them was Microsoft Windows Server 2003 and Exchange Server 2003.
 
By consolidating its e-mail infrastructure using Microsoft Windows Server AC Nielsen ORG-MARG has created a more reliable and efficient messaging solution. “Windows Server 2003 and Microsoft Exchange Server 2003 provide remote access and faster, more reliable communication than our previous system,” says Bhushan Akerkar, Executive Director of Information and Systems Technology. “This gives us a strategic lead over our competitors”.
 
With the Microsoft Windows Server in place, AC Nielsen ORG-MARG can now send research reports instantly via email, with greater reliability which ensures no loss of attachments (a major problem with their earlier Linux-based system) and the email delivery time has reduced from up to 2 hours earlier to 8 seconds now. Not only is the new solution much more reliable, but it has also accrued cost savings in the first year of an estimated Rs. 36 lakhs.
 
Breaking News:
AC Nielsen achieves lower TCO after migrating from Linux
The more reliable service of Microsoft Windows Server has AC Nielsen expecting to recover costs of deployment within just one year.
 
 
 

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