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| Recently received press
coverage |
| Play
with Xbox 360 |
| VAR India |
November, 2006 |
| On 23rd September, the day and
night are equal and it is the autumn equinox. But
this year this date has much more significance.
One, it marked the beginning of religiously important
period and two, the IT giant Microsoft introduced
Xbox 360 to the Indian market. Xbox 360 was launched
globally in the month of November last year. Why
was it launched almost ten months late? |
| A
new wave of excitement |
| Outlook Business
| October, 2006 |
| Face it – how long has
it been since a keyboard got you all hot and excited?
Or a new kind of mouse got you all wound up? The
computer add-ons, accessories and peripherals market
is very definitely sliced up into very rigid segments.
For Microsoft, this foray into the hardware business
is not new, but the aggression and approach is.
Since the success of the Xbox and 360, the product
and hardware business is something that they started
looking at very belligerently. The Vista special
keyboards are chargeable, have track-pads built
in, full multimedia controls and all the new Vista
special buttons. |
| The
game has just begun |
| The Financial Express
| October 26, 2006 |
| A village belle throws her earthen
pot in a well, does a somersault and catches it,
filled with water. Farmers hover over fields as
they harvest their crops. Women jump high in the
air while grinding spices. A homely wife spins a
roti on her fingertip and then tosses it to her
husband having his food way out in the field. “Welcome
to the amazing world of Xbox 360. Game on.”
Says Mohit Anand, country manager, Microsoft Entertainment
and Devices Division, India, “We had to take
the concept of gaming out of a teenage boy’s
bedroom and expand the segment to include families
and even your office colleagues.” |
| Let's
Play |
| Business Standard
| October 16, 2006 |
| Sales for gaming consoles are
expected to rise this festive season with Microsoft
Xbox likely to become the first choice of the games.
Xbox 360 comes in two product versions: Xbox 360
System, which is available for Rs 23,990, and the
Xbox 360 Core System available at Rs 19,990. Xbox
comes fully loaded and is for the serious gamer
who is looking for a good console. Xbox 360 delivers
the best value for a gaming and entertainment experience.
It comes loaded with a console in a chrome finish,
a hard drive, wireless controller and headset. |
| Depth
Simulation |
| Business Standard
| October 11, 2006 |
| Xbox has stolen a lead over
Playstation, but its 3-D virtual reality is still
perceptibly too virtual. If you think investment
advisors are not known for loyalty, meet Amit Mamgain,
27. He was a Sony Playstation loyalist for more
than two years, ever since he got hooked to the
PS2. Already has, claims Mohit Anand, Country Manager,
Microsoft Entertainment and Devices Division, adding
all the same that, “It is not a 100 meter
dash we are looking at, it is a marathon, and the
first step has been pretty phenomenal.” |
| Broadband
will help gaming grow |
| The Economic Times
| September 30, 2006 |
Excerpts from an interview with
PeterM
How do you view the Indian gaming market, and how
big is the opportunity in this nascent gaming space?
India is similar to many other markets that are
developing interest in gaming. It is a young country
with entertainment flowing through its veins, lot
of computer science degrees, and student passing
out of universities who are comfortable with technology.
I believe that the broadband infrastructure will
act as a catalyst for the growth of the gaming space
here. |
| Xbox
lands in India |
| The Financial Express
| September 24, 2006 |
| Microsoft has launched its much-awaited
gaming console Xbox 360 in India priced in the range
of about Rs 19,990-Rs 23,990. The console would
be endorsed by Bollywood actor Akshay Kumar and
cricketer Yuvraj Singh. It would be available across
Microsoft's 1200 strong retail network across top
7 cities in the country, which includes Delhi, Mumbai,
Bangalore, Chennai, Hyderabad, Kolkata and Pune,
Mohit Anand, country manager of Microsoft, said
here last evening. |
| Microsoft
bets big on Xbox 360 here |
| The Economic Times
| September 25, 2006 |
| Microsoft has launched its much
awaited gaming console Xbox 360 in India, priced
Rs 19,990 to Rs 23,990. The console will be endorsed
by Bollywood actor Akshay Kumar and cricketer Yuvraj
Singh. It will be available across Microsoft's retail
network across the country, which includes Delhi,
Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and
Pune, Microsoft Country Manager Mohit Anand said
here on Saturday evening. |
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