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While the Indian software product industry is constrained by multiple causes, the main challenge is to generate regular and sustainable revenue streams. Attracting the right talent pool, venture capital funding, lack of industry-institution linkages and resources for brand building are some of the other bottlenecks for ISVs.
 
Many product efforts fail because of lack of planning and management of the software development team and inadequate time spent on strategic aspects. The most common problems seen are lack of formal processes, team structures and metrics.
 
According to a recent study in India, most managers do not spend more than    5% of their time in strategic planning. Yet, sufficient inputs and effort at a strategic level would reduce tactical firefighting and improve chances of success significantly.
 
Being one of the world’s most successful product companies, Microsoft has adopted and evolved competencies and skills in effective team structures and processes. Indian ISVs can leverage this learning to compete and position the “Made in India” brand successfully internationally.
 
The foundation of the Microsoft Product Engineering initiative is the Microsoft Solutions Framework – a set of proven software development principles, processes and practices that draws on Microsoft’s three decades of experience, creating some of the world’s most sophisticated and complex software. Microsoft’s approach is to capitalize on its experience and provide an easy way to share the best practices with ISVs.
 
The Product Engineering guides software developers and IT managers through the entire life cycle of a software-engineering project – including program and product management, architecture planning, development, testing, user experience and release operations. The process consists of two stages:

1. Training
2. Mentoring support
 

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