MSN India delivers online
content across diverse mobile devices using .NET
Profile
MSN India, the Indian division of msn.com is one of the leading
information and entertainment portals in India with over one
million regular visitors and subscribers to services like
Hotmail and MSN Messenger.
MSN India is a pioneer in delivery of Internet content for
an ultimate online experience for both consumers and advertisers.
The portal leverages Microsoft technologies such as .NET,
and strong content partnerships with other portals with an
aim to bring people from around the globe, together.
Customer Situation
MSN India has been constantly upgrading its content
delivery channels. The strategy focus was to incorporate
mobile devices in their content delivery channel mix.
Different cellular devices have different configurations.
The challenge before MSN India was to ensure highquality
and clear content presentation that provided a rich
mobile experience to the consumers. So images, logos,
special characters, audio and video had to be displayed
effectively without sacrificing on quality, size, color,
or download time across different cellular devices.
They also wanted to have a provision for users to pay
for premium content such as games, polyphonic ringtones,
etc. with pre-payment and post-payment options.
Effective delivery of content could only be assured
upon identification of the type of cellular device and
the mark-up language used by the device.
The mobile site had to be built and web pages had to
be coherently integrated. Frequent content updations,
new content additions and publishing had to be done. |
It was with the help of Microsoft .NET and Mobile
Forms technology that we managed to render the
contents in multiple mobile devices in a seamless
fashion. Only because of this we managed to be
the first to market GPRS portals in India, which
was a pioneering concept in the country. 
Lakshmikant Natrajan
GM - Value Added Services
MSN India
www.msn.com |
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The avalanche of new models entering the Indian
market made it almost impossible to deliver content
appropriate to each user. Thanks to Microsoft
Mobile Internet Toolkit and its write-once application
that generates device specific content, a potentially
explosive situation was made easy.
T. N. C. Venkata Rangan
CMD
Vishwak Solutions Pvt. Ltd.
www.vishwak.com |
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Solution
MSN India assigned the project to Vishwak Solutions
Pvt. Ltd.
MSN India entered into a mobile platform partnership
with Hutchison Telecom, one of India's leading cellular
service operators.
Vishwak rendered mobile web content to the wide range
of subscribers of Hutchison Telecom. Content was provided
to Vishwak, who, had to convert the live content to
mobile web pages and publish them.
The first step was to address the resolution of content
across devices. After analyzing cellular phone models
and the associated properties, Vishwak developed a solution
using the Microsoft .NET platform that ensured standard
content delivery across devices with different properties.
A secure payment gateway for premium content was implemented
as well. |
Benefits
MSN India provides users with an all-round content experience,
thus expanding MSN's brand incidence. Through .NET, MSN India
ensures support for special characters, images, audio, and
video, without any rendering delays, and with optimal quality.
The project was completed on time and all functionalities
that seemed ambitious are now out there in the virtual world.
Partner: Vishwak Solutions
Pvt. Ltd. |
