windows live

adCenter

search
Customer Quotes

"Vodafone customers will now have a complete search experience with this first of its kind service"
- Harit Nagpal,
Marketing Director, Vodafone

"Microsoft ‘is in this game’... Analysts call Bing its biggest victory to date in search engines"
- The Globe and Mail
(Canada’s largest newspaper)

"The new city guides integrate Live Search and Live Search Maps, which should give greater visibility to local businesses that both rank well in Live Search and score well when reviewed by users. Other new additions to the city guides include video from MSN Video, better localized filtering of events and information, and one-click directions to businesses and other locations"
- SearchEngineLand.com

"MSN just updated its MSN City Guides. It’s a good thing because there haven’t been too many new developments in local search recently. The look is actually quite nice. You can see the new site here. And I’m glad to see that MSN is actually improving itself... This could be the reason that MSN has been gaining share while Yahoo! has been losing it"
- SearchEngine OptimisationJounal.com

Windows Live

The Windows Live teams at MSIDC are focused on problems that include India Live Search, Maps and City Guides, driving Live adoption & usage at internet cafés in India, campaign management and editorial verification tools to improve the efficiency and lower costs of the adCenter platform and delivering core components of the Microsoft Live Mesh platform.

adCenter

The adCenter team at MSIDC is involved in creating state-of-the-art tools that enable advertisers to effectively manage very large advertising campaigns and ensure that all campaigns meet high quality bar. The team develops technologies to enable manual review of ads and keywords to ensure irrelevant and poor quality advertisements do not make it to the audience. The team also develops technologies that significantly enhance the relevance of ads that are delivered by adCenter to be displayed along with Live Search results and content from other publishers. This results in increased return on investment (ROI) for advertisers and better audience engagement as they see more relevant ads.
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Search

Live Search is Microsoft’s consumer web search service powering both MSN and Live.com. MSIDC’s Live Search and Incubations for Emerging Markets group was formed in January 2007 and is chartered with driving key initiatives of Microsoft’s search strategy for local and live search.
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Microsoft is a registered trademark of Microsoft Corporation (“Microsoft”). MSIDC is a subsidiary of Microsoft Corporation. All work performed by MSIDC is approved by Microsoft and is in conjunction with development efforts at Microsoft and its other affiliated development centers. Microsoft owns all rights to the products mentioned herein.