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Leading Organizations Choose Microsoft Dynamics CRM
Flexible solution helps businesses strengthen their customer relationships, drive efficiencies and increase profitability
November 04, 2009
New Delhi,November 4th , 2009 — Microsoft India today announced several enterprises that have selected Microsoft Dynamics CRM as their relationship management solution of choice. Businesses are choosing Microsoft Dynamics CRM for its quick deployment, ability to easily adapt to meet unique business needs, and unparalleled value. Customers include Lavasa, Aegon Religare, Stel, Sushil Finance, Fame (I) Ltd.“In these challenging economic times, businesses need customer management solutions that are fast, flexible and affordable, and that help them build stronger and deeper relationships with their customers,” said Sushant Dwivedy,Director, Microsoft Business Solutions, Microsoft India. “At Microsoft, we’re are delivering these solutions to tens of thousands of businesses around the world.”
Customers that are benefiting from the speed, flexibility and value that Microsoft Dynamics CRM provides include the following:
  • Aegon Religare: Aegon Religare Life Insurance Pvt Ltd (ARLI) is a JV between Aegon NV & Religare Ltd. ARLI was looking at innovative ways of using Technology to help create a service differentiator for themselves in the crowded Life Insurance market place and a Customer Centric Framework’ for their Sales, Customer Services & Marketing operations. Microsoft Dynamics CRM facilitated access to accurate, real-time customer information throughout their organization and enabled a quick sharing of knowledge across their enterprise. Over and above all else it helped Aegon Religare create a common window for all customer information and streamlined their lead management in a cost effective manner.
  • Lavasa: Lasava is India’s first and largest hill city being developed by HCC (Hindustan Construction Company) amidst 12,500 acres of land with world class facilities and amenities. Lasava used multiple applications to manage business operations. Lasava implemented Microsoft® Dynamics™ CRM to streamline all its sales and marketing processes, improve collaboration and enhance customer satisfaction. This enhancesd its sales efficiency by 60 percent, centralized its database and enhanced customer satisfaction.
  • Sushil Financial Services: Sushil Finance is a proprietary concern with focus on underwriting and marketing initial public offerings. It is a leading stock brokering firm in the country, which provides investors with products and strategies to enable not only wealth creation but also wealth protection. The deployment of Microsoft Dynamics CRM has helped Sushil Finance increase business opportunities, secure customer information ,improve business management and simplify development.
  • Stel: S Tel, one of the latest entrants in the Indian GSM mobile space, it has deployed Microsoft Dynamics CRM solution to streamline its Customer Relationship Management (CRM) and provide a seamless experience to its customers.
“As organizations navigate the changing economy, two things are clear,” said Rebecca Wettemann, vice president, Nucleus Research. “First, managing customer relationships is more important now than ever before, and second, technology must be able to adapt to unique business processes and changing strategies. Organizations that invest in flexible, proven CRM solutions will position themselves for success both today and tomorrow.”
Examples of how customers are benefiting from using Microsoft Dynamics CRM demonstrate Microsoft’s promise of the “Dynamic Business” — a vision for helping companies realize their full potential through the strategic use of flexible business applications that remain relevant as their business needs evolve. More information about how customers such as Lavasa and Aegon Religare are saving time and money while driving successful relationships with Microsoft Dynamics CRM can be found at http://www.microsoft.com/India/CustomerEvidence/default.aspx
About Microsoft Dynamics
Microsoft Dynamics is a line of adaptable, easy-to-use ERP and CRM applications that enable business decision-makers to run their business efficiently and drive business success. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.
About Microsoft India
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.
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Microsoft India
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