Press Room

What Consumers Will Do In 2012
'The Financial Express' and 'Indian Express' ,

An article by Neville Taraporewalla, Country Director, Advertising & Online, Microsoft India
The article reports about the likely developments in different sectors (IT, FMCG, automobile, telecom, e-commerce, consumer electronics and rural) in 2012. Neville Taraporewalla, Country Director, Advertising & Online, Microsoft India, writes, 'It's that part of the year, when prophecies are re-visited and re-revisited and re-visited and whilst I do not have a crystal ball to gaze into the next 12 months to dictate digital trends, the events of the past few months have pretty much indicated that the coming year will see the dramatic growth of digital as an industry. The current economic indicators across geographies will all in all see marketers moving towards more measurable media.'

Focus shifts to emerging economies
The Hindu Survey of India Industry ,

An article by Rajeev Mittal, General Manager, Small and Medium Enterprises, Microsoft India
In this article Rajeev reiterates that innovation is the next level of growth of the Indian Economy and this will need to be embraced by SMBs. IT can be a powerful tool for this next level of growth.

The Cloud Means Business for Entrepreneurs
The Economic Times,

An article by Rajeev Mittal, General Manager, Small and Medium Enterprises, Microsoft India
In this article Rajeev M talks about how the ease of access to enterprise class technology through the cloud can actually inspire entrepreneurship.