Microsoft Advertising Expands Presence to Cities Outside Delhi-NCR, Mumbai and Bangalore - Appoints Ybrant Digital Limited as the Sales House
Microsoft Online Inc. today announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for the cities outside Delhi-NCR, Mumbai and Bangalore.
February 08, 2012
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New Delhi, 8th February, 2012 - Microsoft Online Inc. today announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad,
Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for
the cities outside Delhi-NCR, Mumbai and Bangalore. The appointment of Ybrant Digital
complements Microsoft Advertising's existing sales partner– AIDEM Ventures Pvt.
Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.
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The digital advertising market has grown by leaps and bounds in the recent years
crossing the $ 166 million mark in 2011 and is expected to reach $273 million by
2013 (ZenithOptimedia, July 2011). This growth is not just limited to metros but
has gone beyond, and internet is increasingly being consumed in smaller towns and
cities. In fact, of India's total internet population of 112 million, non-metro
cities account for approximately 68% (Source: IAMAI, I-Cube, 2011).
Announcing the expansion,Neville Taraporewalla, Country Director, Advertising &
Online - Microsoft India said, "The exponential growth of the internet is enabling
digital lifestyles at a pace never seen before and resultantly, we today live in
an era of consumption on the go and increasing online conversations. We see an emergence
of new growth drivers, and this presents an opportunity for us to enable businesses
to engage with their audiences in an effective and interactive manner. Our tie-up
with Ybrant Digital Ltd. is well positioned to help us in this direction, and we
are excited about the opportunities ahead."
Suresh Reddy, Chairman & CEO, Ybrant Digital Limited, said,
"Ybrant is delighted
to provide businesses an option to advertise with premium media properties owned
by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising
Rupee spent by our advertisers across the region."
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About Microsoft Advertising
Microsoft Advertising is where creativity meets technology to deliver innovative
storytelling opportunities—at a global scale, across screens and along the consumer
purchase journey. Our combination of premium content, quality audiences, connected
experiences and flexible, pioneering technologies enables our clients to deliver
engaging experiences and drive results. This includes a global media network of
Microsoft properties such as MSN®, Windows Live®, BingTM. Visit
http://advertising.microsoft.com/asia
for more information.
For More Information Contact:
Dipti Mehra
Microsoft Corporation India Pvt. Ltd.
Email: diptim@microsoft.com
Mobile: +91 981 182 0160
Mohina Babber
IPAN Hill and Knowlton
Email: mbabber@ipanhillandknowlton.com
Mobile: +91 9999807787
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