Television Commercials
The central communication message of the Value of Original software Campaign is that "to be ready for the big game, you need the
right standards." Based on this message, two television commercials (TVC) were created, which have been running in mainstream channels.
Doggie TVC
The Doggie TVC highlights the fact that if you buy sub-standard products, you will lose out in the long run. So, just like you cannot a street dog to perform a watch dog function, likewise, you cannot expect pirated software to protect you against viruses and malware, which is why you need Original Microsoft software.
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Wedding Mare TVC
The Wedding Mare TVC highlights the fact that just like you cannot hope to win in an archery competition or a cricket or football match without the right tools, whether it's the bow and arrow, the football shoes or the cricket bat, likewise business cannot compete in the international arena without the right standards. Original Microsoft software is one such standard.