Get started. Get noticed. Get paid.

Learn all about the Windows Phone opportunity.

Windows Phone provides an amazing opportunity for publishers. As one of the fastest growing marketplaces, we believe that Windows Phone is likely to appeal to a larger number of people and create a larger market opportunity for you. Experience for yourself how amazing Windows Phone 7.5 is, and how it can help increase what you can do for your customers. Take advantage of Windows Phone features and deliver delightful experiences to your customers.

For Publishers in India, we are excited to share the Windows Phone global marketplace opportunity. With the I Unlock Joy program, you can easily engage with Microsoft to accelerate the development of your mobile app or game. Windows Phone provides a rich canvas to realize your vision, and free tools to paint it. Learn more about how we can help you bring your delightful creations to the world.

 

Showcase

Check out what makes great apps

Great Apps

Stand Out - Look and feel as if they are an integral part of Windows Phone 7

Are Useful - Provide mobile features and visual impact that compel frequent use in a new way

Work as Promised - Exhibit good performance and stability, include quality content, and are easy to use

We look for these criteria

Delightful WP experience
  • WP7 platform features
  • Metro design language
  • A wow factor

Utility - Good apps add:
  • Originality
  • Stickiness
  • Visual impact
  • Connected, device-centric

Functionality
  • Ease of use
  • Quality content and metadata
  • Performance and Stability

 

Getting Started

Registration and Submission

Designing WP Apps

Additional SDKs/Toolkits

Complete Training Kit (downloadable)

Community and Support Forums

FAQs and other non dev questions

Developer Learning Resources

Testing App before Submission

Migrating Apps

Samples

 

Dumadu is India’s biggest mobile game publisher with development expertise across prominent mobile platforms (Windows Phone 7®, Apple® iOS, and Android®). The company has developed and launched a series of games for Windows Phone 7 and received a fabulous response for its high quality entertainment apps.

Currently Dumadu has over 10 amazing games for Windows Phone 7, and another 50 games are in the pipeline, slated to be released by Apr 2012. Many of Dumadu’s games have already featured in the TOP 50 and it owns IP rights for over 250 games.

Based in Bangalore, Dumadu has a multitalented and experienced workforce of 96 IT Professionals and is growing strong with several exciting games lined up for launch in the coming days.

About the apps

CricketWP7
Pad up and take guard- let your bat do the talking.

Always wanted to score like the master blaster?
Select your team and demolish the opposition with glorious cover drives and mammoth slogs. Cricket WP7 is cricket- the way you want it.

Features:

Practice mode
Player V/s Device
ODI playing nations

Twitty
Play savior to the little ones.

Adorable little Twitties are lost in the middle of nowhere. As they are little they can’t reach their respective home by their own. They need your help. Be their savior and help them to reach their nest.

Features:

50 exciting levels
Cute sounds and animation
Suitable for all age
Global scoring

Dark Runner
Run for your life.

When the World in no longer safe, everyone would run for their life. Make your way safely through a series of deadly obstacles. You must be really quick to save yourself by jumping through two deadly obstacles.

Features:

Intuitive touch gestures

Air Hockey
Feel the adrenalin.

A well-known fascinating game takes you to another level with its mesmerizing graphics and finest game-play.

Features:

Single player
Multiplayer

Doodle Car
The ultimate driving challenge.

Create a correct track for your car to tread along towards the target. The game is all about making the car to tread through deadly obstacles and reach the target checkpoint.

The pace of the car can surely outrun the speed of your thoughts to create the correct track, so it’s not an easy task. It's a great puzzle.

Features:

50 crazy levels
Messy obstacles
Car's speed
Unique puzzle

Swatter Hit
Bloodsuckers on the rampage.

Deadly mosquitoes are on a dangerous mission. You have to take control and kill them all before it’s too late. Kill the mosquitoes once they appear on the screen, if you fail to do so, the size of the mosquitoes gradually increases and so does the difficulty in killing them.

Features:

Bonus for killing mosquitoes without miss
Global scoring

PopChop
Go on a slicing spree.

Pop Chop is a very sticky, juicy action game liked by thousands of game players. Come and play with fruits- chop them, collect some, and splash them all over. If you’re looking out for some thrill, get Pop Chop and slice the boredom away.

Features:

Global scoring
Crisp graphics
Fast paced

Box Rush
How much can you balance?

Very hard to control and extremely addicting balancing game, But you will get hooked to it, if you get your reflexes right.

A tricky game that is easy to adapt but hard to master.

Features:

40 tough levels
Time factor
Various shapes to balance

Make Way
Guide the marbles to the container.

It's all about strategy and logic to plan and direct all the marbles to a container. Make sure to fill the container with marbles and ensure to equal the predefined value displayed next to the container.

Features:

65 logical levels
Vibrant graphics

Untangled
Can you crack the puzzle?

The big dots look simple, but they are tangled. Untangle all the dots and release them free. Place the nodes in such a way that no line crosses or overlaps each other.

Features:

70 tactful levels
Mind rattling
Tremendously logical

 

  • What is this program about?
    • This program is about unlocking the potential of mobile development companies in India to help them in developing apps and gain visibility with strategic and device help from Microsoft.
      Register for the program, get loaner devices and submit your apps to the Windows phone Marketplace by 30th June 2012.
  • Can I participate in this program?
    • If your company is into mobile apps development (on any platform) having an office in India, you are elligible to participate in this program. The full eligibility criteria are available here. T&C link.
  • How can I participate in this program?
    • You can participate in this program by filling up the registration form posted in this website with all the required information, including the option that you are participating in.
  • How will I benefit from participating in this program?
    • There are multiple benefits on offer for you:

        • Early access to WP loaner devices/discounted devices if available
        • Dedicated readiness programs (Microsoft lab facility for support in architecture, design, UX and testing). Microsoft Partner program(gold-certified) opportunity with Mobile competency
        • Visibility opportunities for top performing showcase applications/on deck merchandising for delightful WP Novel use cases
        • WP inner club participation (business hackthons, UX camps, interaction with MS leadership)

      Participants may have to enter a separate agreement with Microsoft for receipt and usage of the seeding device for testing future applications. For details, please click here.
  • How do I go about developing a Windows Phone app? What tools should I use?
  • What do I need to do to submit my app at the Windows Phone Marketplace?
    • You must be registered as an App Hub member in order to submit an app for Windows Phone. App Hub membership fee is USD 99 per year. Paid membership enables you to publish and manage applications at Windows Phone Marketplace, and to post to the App Hub forums to get support from the developer community.

      You must have a Windows Live ID to register. If you don't have one, go to Windows Live and create one.

      More questions about Windows Phone app and game submissions.
  • What is App Hub?
    • App Hub is a vibrant community of apps and game developers for Windows Phone and Xbox LIVE Indie Games on Xbox 360. As part of App Hub membership, you get a developer dashboard. So you can manage all aspects of how your app or game appears in Marketplace, monitor downloads, and track how much money you’ve earned if you charge for your work.
  • What is the Windows Phone Marketplace?
    • Once you’ve developed your app or game, Windows Phone Marketplace is where you can sell or give away your creation for free to the global audience of Windows Phone owners.
  • What happens after I submit my app on App Hub? How long does the certification process take?
    • After an app is submitted on App Hub, it will be tested to verify whether it adheres to the certification guidelines. If it passes certification testing, then it will be published to the Windows Phone Marketplace. The duration of the certification process is variable, but it usually takes around one to four weeks.
  • Do I need to get my App Certified before it’s published at the Windows Phone Marketplace?
  • Will I get multiple test devices for multiple apps published to Windows Phone Marketplace during the program period?
    • A participant will be eligible to get only one (1) test device as part of this program, regardless of whether he/she qualifies in more than one category.
      Also note that these Windows Phone applications must be distinct and should have non-trivial utility value for the application user. In case the submitted applications are found to be “spam” or close replicas of existing applications, these will not qualify for the program.
  • How will my app qualify for visibility?
    • Your application must be distinct and should have non-trivial utility value for the application user. In case the submitted applications are found to be “Spam” or close replicas of existing applications, these will not qualify for the program.
      Read the detailed criteria here.
  • What is Microsoft Partner Network?
    • As a member of the Microsoft Partner Network, you’ll have access to benefits that can help you deliver and support creative solutions that add customer value and position you as a trusted advisor. All organizations have a home within the Microsoft Partner Network and new membership opportunities help ensure that our partners can thrive. See the details here.

Deliver delightful experiences to your customers with Windows Phone platform. All you need to do is ‘unlock joy’ to accelerate the development of your mobile app with us. Register for the publisher program and enjoy easy access to loaner devices. Don’t wait. Get started. Get noticed. Get paid. Now!

4 easy steps to participate

  1. Register for the program
  2. Get access to loaner devices
  3. Download the tools to develop apps
  4. Submit your app
Please read detailed terms and conditions.

  1. Early access to Windows Phone devices/discounted devices from phone companies, if available
  2. Dedicated readiness programs (Microsoft lab facility for support in architecture, design, UX and testing)
  3. Can become eligible for Microsoft Partner Program (Gold certified) with Windows Mobile competency provided by Microsoft Regional Sales Corporation, Singapore (MRSC)
  4. Recommend MRSC on the visibility opportunities for top performing showcase applications/on deck merchandising for delightful WP novel use cases
  5. Windows Phone inner club participation (Business Hackthons, UX camps, interaction with Microsoft leadership)


*T&C apply

    • To qualify to participate in the program, all applications must pass certification testing before being published to Windows Phone Marketplace.
      • You can find the application policies and technical certification requirements in Windows Phone 7 Application Certification Requirements.
      • All applications must pass certification testing before being published to Windows Phone Marketplace.
      • There’s no cost for app/game certification or application updates.
    • Number of apps - 3 apps published in the Windows Phone by 30th May 2012 / 5 apps per year, of which 3 should be new apps and other 2 can be major upgrade to existing app with at least 2 new functionalities and features and a significant bug fixing
    • Frequency of submission (min 1 apps every quarter)
    • Download numbers of the app (for showcase - either 1K paid downloads/15K free downloads)
    • Quality of the App for showcase program*
      • Rating on marketplace
      • Media mention and word of mouth
      • User reviews and Feedback
      • Does the app usage latest tech of Windows Phone Mango Platform (fast app switching, live tiles, app connect, metro UI integration etc.) and for more see below
      • Check the app visibility criteria here



Getting the opportunity to join the Microsoft Partner Network has its advantages. With the ‘I unlock joy’
program, you get to enjoy the privileges of the inner circle of Microsoft. This helps you to interact
straight with Microsoft leadership and make the most of your apps. If your app is good, Microsoft can promote this app on your behalf while you get more clients and build on your business.

Support: wppitcrew@microsoft.com
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