NextWeb is Microsoft’s offering of products, services, and servers that enable customers to deliver and manage their Web Platform.  From Silverlight to ASP.NET, Windows Server to Live Services, Microsoft is the only company with the full complement of technologies and solutions that can foster the next wave of innovation on the Internet. 

The NextWeb initiative at Microsoft aims to develop an ecosystem that includes web development organizations, internet marketing agencies, hosters and creative design houses, that works closely with Microsoft to create the next generation web experience for our customers.


Over the past 10-12 years, the Web has dramatically evolved.  In 1994, we used to marvel at electronic mail and the ability of our desktop computers to access text from servers around the world.  We hoped for the day when we could conduct transactions reliably over the Internet.  We were awestruck by the ability of people to share pictures, music, and later video over the Web.  We wondered how companies would someday be able to earn real money through Internet advertising and other similar business models.  We dreamed of times when we would be able to access content easily from mobile devices.

But now many of those dreams are reality.  Consumer broadband usage continues to become more reliable and hundreds of millions have access.  Customers are more comfortable online and they want to engage and purchase products over the Web.  We’ve seen business reinvent themselves by executing through online channels and multimedia.  We’ve seen entrepreneurs earn billions from providing simple multimedia services delivered online.

We now live in a world dominated by stunning multimedia user experiences delivered cross-device, backed by successful, proven business models.  Success building revenues and profits from the Web is a direct function of how business customers take advantage of these emerging opportunities.  

However, Web apps today are often complicated and fragmented across many different technologies.  It is becoming increasingly difficult for designers and developers to build Internet assets that provide a great user experience and business outcome across disparate platforms running different browsers.  This creates a daunting challenge that currently requires designers and developers to have a broad set of skills using tools and technologies from a number of different vendors and usually also partners.  It’s tough to pick the right technology (languages, runtimes, services and tools) because all technology choices bring with them a range of both architectural constraints and benefits.

The challenge for every business is how to flourish online, both in today’s market and be ready to successfully navigate the seas of change into the future. This means profitably finding new customers and improving the profitability and satisfaction of existing customers. A successful business on the Web requires mastering multiple disciplines. A company needs to be able to create and evolve their customer experiences today and into the future. They must optimize the operations and efficiency of their systems. They must find new audiences and customers to expand reach, revenues, and profits. 

In today’s business environment, a company must choose a software platform that can help drive successful business outcomes.  Here are the things that are most important to a great Web experience, benefits that only Microsoft can provide.



Create Great User Experiences
Our business customers have a never-ending list of new capabilities to add. Some customers want to add new experiences to differentiate from the competition.  Some want to establish new ways to monetize a customer base.  Some want to revitalize a corporate or brand experience.  Others want to create viral marketing experiences that redefine ‘customer connections’.  The choice of Web software makes a big difference in what customers can do with their sites – how experiences can scale to millions of customers, how they’ll satisfy customers, and how they can be adapted to meet customer needs.

Optimize Your Web Site & Infrastructure
The best web site in the world is meaningless if it doesn’t operate reliability, meet expectations for responsiveness, and build trust with customers.  Microsoft’s Web platform is ideal for site performance, reliability, and scalability.  Beyond basic operations, businesses also need to be confident in the security and privacy of web sites. Customers can optimize your operations further by improving integration with internal systems to reduce complexity and enhance your visibility and control of the site.

Grow Your Business
Companies big and small spend tremendous amounts of money, time, and resources on marketing – attracting new customers to products and services while retaining old customers.  The Web is reshaping how companies conduct marketing.  New advertising models offer companies exciting new and measurable ways to reach more people with measurable ROI metrics.  These models are also exposing considerably larger audiences to existing products and services.  Customers can work with Microsoft to attract more people to their Internet Marketing efforts at a higher ROI than ever before.