Offer excellent e-commerce experiences

And inspire your customers to spend online

E-commerce is no longer just about shopping carts. These days, your site needs to provide a truly interactive and immersive brand experience; compelling customers to spend with you over and over again — so you can outshine the competition online.

Microsoft offers a unique set of Web products to help businesses create outstanding purchasing experiences for your customers. By enhancing up-sell opportunities; increasing your revenue and profit; while increasing customer support, satisfaction and referrals; you'll transform your site into a veritable business asset.

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Web 2.0, integration and e-commerce
(PDF 212KB)

Stepping up to a Web 2.0 e-commerce model can bring your site to life. Microsoft provides a range of products and services to ensure you've got the best platform to support your new customer community.

Download the PDF to find out more

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"The .NET framework and ASP.NEThave proved themselves in this e-commerce space, with hundreds of thousands of companies using it to build e-commerce related sites."Mark Quirk, Web Development Product Manager, Microsoft UK

Top tips

Don't give your customers a reason to leave your site consumer reviews and feedback have become increasingly important to potential customers.
Reading Room
Don't forget about the reports and management information you'll need to assess the profitability and performance of the Web site.
Mando Group
Let the user feel as close as possible to the actual products use multiple images, videos and interactive processes. If a product has a lot of visual detail, consider zoom techniques to allow the user to view the detail.
AllofUs