Microsoft Announces 2007 Pharmaceutical and Life Sciences Innovation Award Winners
Awards honor companies creating breakthroughs in pharmaceutical and life sciences industries through use of Microsoft technology.
ATLANTA — June 20, 2007 — Microsoft Corp. today announced winners of
the Microsoft Pharmaceutical and Life Sciences Innovation Awards 2007, honoring
companies that have created new and innovative technology solutions to address
critical issues affecting the pharmaceutical and life sciences industry.
The awards, announced at the Drug Information Association’s (DIA’s) 43rd
Annual Meeting in Atlanta, were given to companies that have demonstrated the
best use of Microsoft® technology-based solutions for making
breakthroughs in business processes and practices in the areas of sales and
marketing, manufacturing and supply chain, clinical development, and discovery
and product innovation.
“Microsoft is committed to serving the pharmaceutical and life sciences
industries with a platform that is reliable and easy to use, integrate and
deploy,” said Steve Aylward, general manager of the U.S. Health and Life
Sciences Group at Microsoft. “Each of these award winners is a terrific example
of how our software can be leveraged globally in a way that not only simplifies
and streamlines internal processes, but also improves the end-user experience,
which is the ultimate goal.”
Award participants consisted of worldwide life sciences corporations
specializing in biotechnology, diagnostics, medical equipment and devices,
pharmaceuticals, animal health, nutritional products, and consumer health
products. The winners are as follows:
Sales and marketing category: H. Lundbeck AB, Helsingborg, Sweden.
H. Lundbeck AB is a research-based company engaged in finding new
drugs for treatment of central nervous system disorders, including
depression, schizophrenia, Alzheimer’s disease and Parkinson’s disease.
H. Lundbeck AB’s solution uses the Brimstone CRM v06 solution for Life
Sciences. Brimstone is a Microsoft strategic independent software vendor
(ISV) for customer relationship management (CRM) that develops
industry-ready multichannel CRM software based on Microsoft Dynamics™
CRM and Microsoft Office SharePoint® Server 2007. H. Lundbeck
AB’s solution is used collaboratively by the medical, marketing and
sales staff to accomplish a wide variety of tasks, including segmenting
and selecting customers and accounts for customer interaction,
collecting customer contact footprints, analyzing information from
customer interactions, and improving overall sales performance.
In the field, the solution provides the sales staff with a proactive
sales tool for not only reporting, but also supporting and targeting
sales efforts and improving productivity. The Brimstone solution enables
sales staff to give and receive more structured feedback more quickly,
leading to better performance, as well as a more efficient way to
respond to customer demands.
Manufacturing and supply chain category: PharmaZell GmbH,
Rosenheimer, Germany. PharmaZell is a newly established company that
has taken over Noveon Lubrizol’s business of delivering active
pharmaceutical ingredients and intermediates. PharmaZell’s mission is to
provide the highest-quality ingredients made under current good
manufacturing practice (cGMP) at competitive prices.
PharmaZell implemented a Microsoft Dynamics NAV solution, an enterprise
resource planning (ERP) product for small and medium-sized enterprises,
with a Microsoft-certified vertical enhancement from TECTURA. After a
management buyout from Noveon Lubrizol, the newly formed company had
just six months to complete a prospective validated ERP implementation.
By implementing the Microsoft Dynamics and TECTURA solution, PharmaZell
was able to fulfill needs in sales, purchasing, materials requirement
planning, logistics, manufacturing, quality control, and lot management
— while complying with pharmaceutical industry standards. In addition,
the company has realized remarkably low failure rates with automation,
running fast, controlled and consistent processes.
Clinical development category: Pfizer Inc., Global Research and
Development, New London, Conn. Pfizer is the world’s largest
research-based pharmaceutical company, employing more than 115,000
people. Dedicated to enabling better health and greater access to
healthcare for people and their animals, its purpose is to help people
live longer, healthier and happier lives. The company also houses the
industry’s largest pharmaceutical R&D organization: Pfizer Global
Research and Development.
Pfizer implemented the Microsoft Office Enterprise Project Management
(EPM) Solution to enable the identification and prioritization of drug
candidate development projects that support strategic objectives, while
aligning resources for optimal efficiency and productivity. Using this
solution Pfizer was able to reduce multiple systems costs and push
savings back into drug development. In 2007 Pfizer created an integrated
enterprise solution that delivers reliable information on project status
and plans, supporting decision-making on schedule, cost, resource and
priority. The solution achieved this while remaining flexible and nimble
enough to support individual global line of business requirements.
Discovery and product innovation category: BASF Plant Science
GmbH, Limburgerhof, Germany. BASF Plant Science is BASF’s plant
biotechnology unit and a globally networked research company consisting
of eight research organizations in five countries in Europe and North
Looking to optimize the world’s largest fully integrated life sciences
knowledge base, BASF Plant Science implemented Microsoft Windows®
2003, SQL Server™ 2005 Enterprise Edition, metalife trinity, Visual
Studio® 2003 and 2005, and the Microsoft .NET Framework.
These solutions allowed the company to combine semantic data
integration, text mining and knowledge generation to help researchers
activate, compare and analyze data from sources across various areas.
The enterprisewide aggregation of information and transformation into
knowledge enabled BASF Plant Science to uniformly access and utilize all
associated life sciences data. Metalife’s application, which can be
easily enrolled on a large number of Windows clients, also drastically
reduces administration expenses, by giving users easy-to-use and
intuitive interfaces and complete control of tasks from database updates
to user management.
The 2007 Pharmaceutical and Life Sciences Innovation Award winners were
selected by an esteemed panel of industry experts:
Matt Ferdock, chief executive officer, DataCeutics Inc.
Scott Lundstrom, research vice president, Health Industry Insights,
an IDC company
Benjamin M.W. Rooks, vice president, William Blair & Co.
Salvatore Salamone, senior contributing editor, Bio-IT World and
Digital Healthcare & Productivity
More information about the winners will be highlighted on the Microsoft Life
Sciences Web site at
About Microsoft in Healthcare and Life Sciences
Microsoft provides standards-based products and technology to help the
healthcare and life sciences industries break down information barriers between
the disparate IT environments across pharmaceutical, biotechnology and medical
device companies, physicians and healthcare professionals, provider
organizations, government and private-sector employers, health insurers, and
consumers. Microsoft’s vision for knowledge-driven health utilizes the company’s
market-leading technology to help people in the healthcare provider, payer and
life sciences organizations integrate their systems, dramatically enhance
collaboration, and increase information sharing and learning — ultimately
resulting in the ability to deliver high-quality products and services to
patients and consumers worldwide. More information about Microsoft in the Life
Sciences industry can be found at
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and solutions that help people and businesses realize their
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