Improve your bank's competitive advantage by building customer loyalty and optimizing new products and services. Integrate and analyze customer data to deliver the right information to frontline staff for enhanced customer relationships and better insight into product development and marketing. Banks can reduce IT costs and complexity with a flexible infrastructure for system integration that allows you to expose the infrastructure for the development of new products and channels.
Microsoft focuses on helping financial organizations leverage technology to amplify the impact their people can deliver to drive business success.
We help customers achieve four business outcomes: develop relationships, drive innovation, improve operations, and build connections.
Bank performance management solutions demonstrate how a bank can manage its business more efficiently and strategically while making better-informed decisions.
Build customer loyalty through an enhanced customer relationship and customer-centric view
With non-traditional competitors entering the market, banks are under tremendous pressure to attract and retain customers. And banks know it is easier to cross-sell to current customers than to acquire new customers.
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Microsoft Dynamics CRM provides the tools and capabilities needed to create and easily maintain a clear picture of customers. With modules for sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process. | Gather consistent customer data in a single information repository for a better view of customers, including better understanding of each customer's worth and better ability to enhance and cultivate profitable customer relationships. |
Optimize new products and services
In the past, banks collected customer information but the data was inconsistently acquired, stored in silos, and used only for operational purposes, not for its wealth of marketing knowledge. Banks want to accumulate worthwhile data in a single repository and be able to analyze it for more informed marketing and sales and to develop performance management metrics.
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Microsoft SQL Server and its business intelligence solutions help banks integrate their customer data, report on the information, and analyze the results for more informed product and marketing decisions. Microsoft Office PerformancePoint Server 2007 also enables bank employees to present analysis in visual reports through dashboards. | Analyze integrated customer information to better target marketing and sales. Measure and learn from customer behavior for product and service development and marketing, as well as for performance management. |
Reduce IT costs and complexity
For many banks, IT is still a drain in terms of cost-a complex technology system that must be updated and maintained and that can "talk" to other services only through individual channels. In addition, silos of information and aging information systems prevent integration and make it difficult to respond to change and opportunity.
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With solutions built on a Service Oriented Architecture and the .NET Framework, banks can integrate disparate channels and create an agile infrastructure in which back-end systems are exposed to new services and channels for sales effectiveness. | Reduce IT costs and complexity with a flexible infrastructure that allows you to tie systems and information together and expose them for new delivery channels. Effectively integrate multiple channels. Retain and nurture high-performance employees. Make well-informed decisions for sustained growth. |
Demonstrated capabilities of Microsoft customer knowledge solutions
Better employee access to information using Windows SharePoint Services and SharePoint Server
Improved decision making and performance management with real-time data and business intelligence with PerformancePoint Server, Business Scorecard Manager, and Excel Services
Enhanced communications and collaboration using SharePoint Services
