In the highly competitive foodservice industry, the experience that you and your people provide to guests is more important than ever, and building customer relationships is vital. We understand your challenges. Your market demographics are rapidly changing, non-traditional meal periods are expanding, and convenience is driving consumer behavior. Customers are prioritizing health and wellness, balance and freshness. And, given today's economic environment, the average check size is decreasing, and perceived value is crucial. You require innovative and efficient new tools to meet market demands. Your business will thrive when your people successfully make personal contact with each customer, and efficiently turn that interaction into quick action. Microsoft and its partners can provide the tools to connect your people with the right information at the right time so they can take the right action, whether your customers are on the way to your restaurant, at your place of business, or talking with their friends on a social network about their dining experience. Our guest experience solutions can help your organization improve employee productivity; realize more efficient operations; enhance collaboration among headquarters, stores, and suppliers; and improve overall sales performance. SolutionsGuest experience solutions from Microsoft and our partners feature familiar, easy-to-use tools that are geared to drive customer and item consistency across multiple customer touch points, quickly improving business performance and the bottom line. Customer relationship management (CRM) | CRM is all about gathering, analyzing, and using customer information to increase service to your customers. Using the Microsoft suite of applications, devices, and technology, Microsoft partners can provide you with CRM solutions that personalize the guest experience and help you generate more revenue.
| Improve overall sales performance. CRM offers foodservice operators a host of advantages to enhance guest satisfaction, improve customer loyalty, create great "word of mouth," and increase revenue via cross and upsell offers.
| Location-based services | Whether customer-facing or designed to help employees be more productive, location-based services such as maps, driving directions, and proximity searches can be integrated into existing business applications.
| Access to information and people. The ability to view information on a map not only allows your customers to find your restaurant quicker, it also allows your district manager a quick and easy comparison of key performance indicators across units. This location-based view provides insight which allows quicker response times, fast adjustments and thus higher customer satisfaction.
| Mobility solutions | Microsoft Windows Mobile-based devices and Microsoft technology allow you to take your business tableside, so that your people can spend more time interacting with customers and less time in front of a computer. Whether entering a customer order, being notified that an order is ready, or answering questions about a menu item, restaurant staff are able to more efficiently serve your customers. And customers in turn can use their own mobility devices or phones to access menu information or make payments.
| Integrated communications and collaboration. Microsoft applications can be used to integrate legacy systems, enabling your people to work more efficiently to increase revenue and guest satisfaction. They'll get timely access to information and enhanced process control through personalized notifications and intuitive forms. Your people will also be able to easily collaborate with customers, suppliers, and other staff through a variety of familiar, easy-to-use interfaces.
| Self-service technology | While self-service systems cannot replace personalized customer service, they are convenient and offer fast, reliable service from a kiosk, through the Web, or over the telephone to consumers who appreciate this capability.
| Reallocation of resources. Enabling customers to control their own order increases accuracy and efficiency, and enables you to redeploy your valuable employees to complete more productive tasks for the customers.
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Other guest experience solutions include:
| • | Collaboration. Microsoft collaboration solutions are designed to streamline and integrate communication through access to customized team Web sites and role-based portals. Sharepoint-based sites can be scaled specifically to fit your team's needs. | | • | Multichannel solutions. Foodservice operators are using the Microsoft Web platform to develop innovative new ways to use multiple customer touch points, from online reservation systems to advanced online or phone ordering. | | • | Natural interfaces. The launch of Microsoft Surface marks the beginning of a new technology category and a user-interface revolution, changing the way people interact with all kinds of everyday information-from photos to maps to menus. | | • | Voice recognition software. With more mobile phones than computers in people's lives, demand is growing among customers for simple, fast ways to get what they want, when they want it. Leverage speech technology to reduce the costs of call centers and guest services while improving employee productivity. |
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