Foodservice operators are finding it increasingly important to deliver a differentiated Web experience that attracts new customers and offers more services. Using Microsoft's Next Web technologies, you can bring the Internet experience you offer into the Web 2.0 world. Enhance your Web presence for information, reservations, location services, social networking, customer service, marketing, and online ordering. Business ChallengeIn short, your customers expect an online experience when interacting with your brand. Self-service kiosks, online ordering, phone and Web reservation systems, and mobile ordering capabilities are evolving from nice-to-have to core strategic enablers. Today, leading restaurants use online ordering capabilities and Web technologies to enable revenue growth, brand loyalty, and innovation. The pervasive digital lifestyle has impacted consumers' approach to a restaurant experience. Not only do they expect good food and good service, they increasingly request nutritional information and specialized preparation, all at a reduced price and with immediate availability. As a result, the ways that restaurants interact with their customers are evolving. And Microsoft is the only technology company in the industry that partners with restaurants across their enterprise, from Web technology assets and digital advertising to the creative experience, consumer channels, and more. Customers expect your Web site to be an exciting door into your restaurant. Your Web site should attract, grow, and excite your customers by providing information and convenience. Tools such as location services, online ordering, reservations, nutrition, loyalty, and marketing aren't the luxuries they once were. They are how you compete in an era where convenience is king and you must provide it to maintain customer loyalty. Solutions| • | Location-based services. Using the Microsoft Virtual Earth platform, your organization can engage customers through immersive online experiences that help them visualize your brand and choose your services over others'. Help customers find your restaurants and brand locations, explore local features and offerings, make reservations, and formulate efficient, multipoint driving directions. It's all about differentiating and extending the reach of your brand through engaging experiences that fully serve your online customers. | | • | Other Web experience solutions include: | • | Build your Next Web. To make a compelling case for your products and services across your entire Web site, use Microsoft Web platform tools, technologies, servers, and services to ensure that every aspect, from design to development to delivery, ties back to your brand.
| | • | Online ordering. Your online ordering solution enables your customers to truly interact with your offerings in an immersive brand experience. That experience is delivered to consumers through multiple devices… anytime, anywhere, and any way they want it.
| | • | Extranet and partner collaboration sites. Microsoft collaboration solutions are designed to streamline and integrate communication through access to customized team Web sites and role-based portals. Sharepoint-based sites can be scaled specifically to fit your team's needs.
| | • | Tellme voice recognition platform. With more mobile phones than computers in people's lives, demand is growing among customers for simple, fast ways to get what they want, when they want it. Leverage speech technology to reduce the costs of call centers and guest services while improving employee productivity.
| | • | Web development tools. The Microsoft Expression suite of development tools will enable you to rapidly create rich, new Internet applications for your customers, enhancing their user experience.
| | • | Microsoft Digital Advertising solutions. This set of Microsoft global advertising products and services is designed to connect advertisers with their target audiences across multiple digital lifestyle touch points.
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Business BenefitsMicrosoft can help foodservice operators drive revenue and create customer loyalty through multichannel, customer-centric eating experiences. By driving down the operational costs and complexity of multichannel infrastructure, you can build a single view of the customer that drives customer centricity. No other technology vendor in the world can offer the breadth of multichannel assets that Microsoft does, including Commerce Server 2007, Microsoft Office SharePoint Server, Live.com, MSN, Xbox Live, Windows Live, Microsoft TV, Facebook, Windows Mobile, AdCenter, Silverlight, and more. We know that to compete in today's marketplace, you need the agility to act on new opportunities in the face of changing demographics and an increasingly connected world. We offer a comprehensive catalog of assets that work together, integrate disparate systems, and provide one view of information and customers-all while providing familiar business user tools built to support functions such as marketing and promotions. Using Microsoft technology, foodservice companies can deliver rich experiences to their customers and franchisees without being locked in to huge, complex projects with a long time to market. Backed by the largest community of partners, developers, and support professionals, you can join the digital revolution and service your connected customers as efficiently and cost-effectively as you service your in-store customers today. Exciting, compelling, and effective user experiences result in high levels of customer loyalty, satisfaction, and referral. Today's consumer has high expectations of the Web across multiple devices and platforms. Our Web technologies make it easier (and more fun) for developers and designers to work together to create next-generation user experiences that help you stand out from your competition.
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