Health plan customer experience webcast
Why do health plans keep scoring poor grades on customer experience?
Let's face it; customer experience is a major problem for health plans. Consumer data from Forrester Research shows that members give their health plans very poor grades across every aspect of customer experience. While these poor experiences may not have historically caused major defections, the environment is changing, and this type of consumer discontent will become an increasingly larger issue for health plans. What can health plans do to improve their customer experience? Chart a path to experience-based differentiation (EBD).
Watch this free, on-demand webcast hosted by Microsoft, and hear Bruce Temkin, V.P. and principal analyst for Customer Experience at Forrester Research, lay out the key elements of experience-based differentiation. You'll learn what immediate actions health plans can take to dramatically boost their grades—starting with experience-based differentiation, Forrester's blueprint for customer experience excellence.
Download or view webcast
Date Recorded: May 6, 2008
Duration: 52 minutes
Language: English-United States
