When it comes to engaging consumers to USE the growing stockpiles of health information, tools and guidance that health plans are packing into their member portals, a “user-friendly” portal is necessary but not sufficient. To engage and keep consumers engaged in their health and using these tools, health plans will need to look to the next generation of member portals that will meet consumers where they’re at, not the other way around. These next gen portals will engage and keep consumers engaged by following the consumer and tailoring actionable insights, trusted guidance and interactive communications to the online experiences that consumers prefer. Read the guest editorial in Managed Healthcare Executive written by Microsoft’s US Director of Health Plan Industry Solutions, Dennis Schmuland, M.D., M.F., FAAFP
Dennis Schmuland, M.D., director, Microsoft U.S. Healthcare & Life Sciences Health Plan Industry Management, is a board-certified family physician and fellow of the AmericanAcademy of Family Physicians.
