Succeeding in the pharmaceutical marketplace comes down to how well the sales representative performs while interacting with a physician. The ability to be effective during the point of interaction determines the representative's value to the physician, their likelihood of building a relationship and ultimately the success of the company. Add globalization, increased competition and a heated regulatory environment and today's pharmaceutical selling landscape is more challenging than ever.
Closed Loop Marketing
To rise above these challenges, pharmaceutical companies are embracing an innovative approach to increasing the efficiency and effectiveness of representatives in the field, cutting overall marketing spend and ensuring compliance. This approach is called Closed Loop Marketing.
Closed Loop Marketing improve sales force effectiveness, sales and marketing productivity and overall company performance by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making. Sales representatives leverage the Tablet PC, and other innovative channels, to deliver more effective and personalized interactions based on continuous feedback obtained in real time. Marketing teams use the data collected during the call to fine-tune existing messages, change tactics and develop new marketing strategies quickly and more efficiently.
Additionally, Closed Loop Marketing keeps representatives on message for compliance and reduces or even eliminates costs associated with printing and distribution of paper-based detail aids. Other benefits include:
- Improved unaided message recall
- Delivery of segmented, one-to-one marketing messages by the sales force
- Optimized sales force productivity with automation of call reporting process
- Marketing compliance on all customer interactions
- Improved return on customer relationship management (CRM) and sales force automation (SFA) investment
- Higher quality customer interactions
- Improved overall sales and marketing effectiveness and company performance
Proscape Technologies is the pioneer and global leading provider of Closed Loop Marketing software for Life Sciences companies, driving more than 90 million sales calls across five continents. Proscape is trusted by seven of the top 10 pharmaceutical companies, and dozens of others worldwide. Proscape's robust solution is the most advanced, widely used platform of its kind, supporting execution across channels and global affiliates. Proven to save time and improve efficiencies, initial testing of the latest release revealed a 70% reduction in interactive costs and a 40% overall budget decrease. Established in 1996, Proscape is headquartered Philadelphia, London and Tokyo.
