Integrated IT platform innovates, personalizes guest experiencesIntroductionPublished: July 14, 2006 
Innovative technologies can help hoteliers create unique, positive guest experiences. These solutions can establish and reinforce guest loyalty while maximizing the profit potential of each guest. They can also unlock the power of valuable data that hotels routinely collect but rarely use effectively. An integrated information technology (IT) platform provides the foundation for building these solutions, which can include cashless payment systems, personalized guest experiences, and integrated room and food charges.
The pages in this article discuss the benefits and components of an integrated IT platform, solutions you can build on it, and Microsoft partners who can help you create them. In this article
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