Does your enterprise software help your people know who likes mints on their pillows? And who's highly allergic to chocolate?

Social networking is exploding in popularity as consumers turn to online networking sites to share ideas, feedback, files, and simply keep in touch with their friends and family. Social networking offers a significant opportunity for hospitality organizations to build customer loyalty, differentiate their brand, and reinvent the guest experience before, during and after their stay.

During this web seminar hosted by Hospitality Technology Magazine, "An Introduction to Social Networking for Lodging Executives" you'll hear from a key thought leader in Social Networking about:

• How hospitality organizations can capitalize on consumer trends in social networking to provide a better experience for their guests before, during and after their stays
• How social networking has impacted the full travel life-cycle of the consumer's decision making process
• What specific technologies lodging companies can use to enable a social networking experience for their guests and employees
• Plus, hear real-world case studies from leading hospitality organizations