Hospitality companies are increasingly challenged with driving greater guest satisfaction and brand loyalty, while improving business operations and practices. Today's value-driven guests and travelers are engaged in a digital lifestyle that connects their activities with their digital workstyle. The Microsoft platform and partner ecosystem solutions for Connected Insights provides companies with the right information, at the right time, and in the right format to enable faster, more effective decision making - and ultimately, better meet guest expectations and influence their bottom line.
Microsoft solutions give hospitality companies the actionable business insight needed to optimize operations and foster increased guest loyalty.
The Microsoft advantage: Empowering the organization with actionable data and flexible control
The Microsoft enabled platform for Connected Insights provides Business Intelligence (BI) and collaboration capabilities that combine an easy yet powerful end-user experience with the control, management and flexibility needed by the IT department. Microsoft's platform reaches beyond the traditional scope of BI -- providing access to critical information at all levels of the organization by integrating traditionally disparate sources of data from the various line of business applications propagated throughout the property. Microsoft based solutions offer the unique advantage of connecting the enterprise with internal and external organizations and customers, further enriching the detail of the information to be analyzed. In this way, the Microsoft platform for Connected Insights can become an integral part of a larger infrastructure that draws insights from business, loyalty, sales and operational data. Connected Insights focuses on delivering and improving:
Business intelligence: Enable real-time access to critical business information adapted to the role of the end user.
Collaboration capabilities: Connect people, information, systems, and processes, making information continuously available on any device.
Business activity monitoring: Deliver KPIs, alerts, and other notifications of live operational procedures.
Process improvement: Advance business processes by using workflows and electronic forms, role-based business practices, and by integrating business applications with BI.
Empowering hospitality with Connected Insight
By better linking information, processes, systems, and people, the Microsoft platform helps individuals access information in a format that is adaptable and easy to put into action - ultimately enabling the organization to make more proactive and accurate decisions.
The Microsoft enabled platform for Connected Insights delivers a full range of personal, team, and organizational Business Intelligence tools. The platform enables companies to improve collaboration and content management processes, and better manage systems and corporate performance management.
Microsoft solutions for Connected Insights
The Microsoft enabled platform for Connected Insights helps hospitality companies gain a 360-degree view of the guest from business data (preferences, behavior, satisfaction and guest data) and take action on that insight to make positive changes across the entire enterprise. The platform integrates business intelligence with business applications, so that BI capabilities are integrated with the workflow of applications already being used. Connected Insights can be integrated with legacy applications, and engages the collaboration capabilities of Microsoft Office SharePoint Server, the performance management capabilities of PerformancePoint, and the integration, reporting, and analysis capabilities of SQL Server.
| Challenges | Solutions |
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Reducing IT costs and complexity: Business Insight solutions offer tremendous value to organizations, but building and maintaining them can create significant costs and complexity for the IT department. To address this, organizations need solutions with a flexible infrastructure that will successfully aggregate disparate data sources using open standards and methods. | Business intelligence for everyone: As a single interface for all information, SharePoint Server puts the power of BI into the hands of the organization's business users. It features Excel Services Web-enabled access, which simplifies the end-user interface by limiting the information users can view and protecting underlying data and models. With the solution, business users can create fully interactive Web-based data bound worksheets, including charts, tables, and PivotTable views without any custom coding. Users also can create rich, interactive dashboards that assemble and display business information from disparate sources. |
Optimizing guest services and promotions: Often operational information and guest history is scattered across multiple databases and platforms. This can make it difficult to have sufficient information to respond quickly and effectively to changes in demand decreasing opportunities to attract and retain brand loyal guests. | Familiar user experience: Microsoft Office Professional 2007 provides a familiar, easy-to-use interface for accessing comprehensive desktop data mining and extends the benefits of predictive analysis to all users. This technology enables users to gain insight and share analysis through clear, interactive graphic visualizations within the familiar Excel environment. The familiar Microsoft user interface speeds end-user adoption, quickly improving employees' access to information, whether on the desktop, on the Web, or on a mobile device. |
