Customer Relationship Management Solutions
Customer relationship management (CRM) is more than the practice of collecting guest-centric data. It’s the art of using historical, personal, and experiential information to personalize a guest’s stay while generating incremental revenue opportunities. Knowing a traveler is an avid sports fan creates the opportunity to market tickets to a game; knowing a guest had a less-than-memorable experience in the hotel restaurant gives you a chance to win them back the next time they are in town.
Microsoft partners have developed a number of leading CRM solutions based on the latest generation of Microsoft technology. Using the Microsoft suite of applications, devices, and technology, Microsoft partners can provide you with CRM solutions that personalize the guest experience and help you generate more revenue.
With the latest offerings in CRM, hoteliers can:
| • | Develop comprehensive guest profiles from reservation information and demonstrate to guests that the property is in touch with their needs. |
| • | Drive guest-centric data down to the transaction level, allowing employees and guest-facing technology to deliver greater value to the guest. |
| • | Generate a realistic profile on the spending and stay patterns of guests, allowing the property to create guest-centric marketing for increased loyalty and spending. |
The Following Partners Offer CRM Solutions Built on the Microsoft Platform:
MICROS
MICROS provides a full range of enterprise applications to table service and quick service restaurants, hotels, motels, casinos, and other leisure and entertainment businesses. No matter how large or small your operation, MICROS applications are designed to give you the information you need to make your business more successful. All of their applications take advantage of Microsoft technology and are designed to run on Microsoft platforms.
Microsoft Dynamics CRM
Microsoft Dynamics CRM helps businesses increase sales success, deliver superior customer service, and make informed business decisions. The ease of integration with Microsoft Office is of particular value—enabling staff to access Microsoft CRM information from Microsoft Office Outlook. The simple configuration and ease of use helps employees become productive fast with little training. Wizards help you customize Microsoft CRM to meet your business specifications, or a Microsoft Certified Partner can help you customize your Microsoft CRM solution for integration with third-party applications.
