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For retailers and producers of consumer goods, maintaining a reasonable balance between product demand and supply across the distribution line is an ongoing challenge and is even more critical in times of economic uncertainty. Multiple variables complicate demand and supply management, including seasonal trends in consumer purchases, unpredictable cycle times for product order and distribution, and variations in the popularity of product lines across sales channels. To be successful, an organization must respond efficiently to market requirements while maintaining the highest service and lowest inventory levels possible. In other words, an organization must be demand driven from end to end. That means tracking and analyzing every aspect of consumer buying behavior, developing a collaborative approach to budgeting and forecasts, and gaining visibility into the flow of goods across the entire supply network.

This paper identifies the challenges producers and retailers confront in managing demand-driven sales processes. It describes the full range of integrated functionality required to develop an intelligent approach to demand-driven processes. Finally, it details how Consumer Driven Planning for Microsoft Dynamics AX provides a reliable platform for businesses that want the greatest return on investment for their technology solutions.