Does your enterprise software help lead people to insight and innovation?

More organizations are realizing the importance of innovation and its potential to deliver breakthrough benefits to the business. However, most companies are struggling with establishing a systemic approach to innovation. The challenge: priming the organization for breakthrough advances requires a more formal approach and strategy than is currently used by most companies.

According to a recent survey of more than 200 leading executives at global organizations in a variety of industries, most companies find it hard to translate innovative ideas into action. PRTM conducted interviews with executives who responded to the survey to elucidate the key success factors that affect innovation and to test an Innovation Maturity Model. This white paper outlines the PRTM Innovation Maturity Model which classifies organizations based on the maturity of their innovation capabilities. And it also reports the results of the survey, outlining how companies may take a more formal and rigorous approach to encouraging and managing innovation.