Winning at the store is the new battleground for consumer products companies today. In an era in which both consumer spending and the frequency of shopping trips is declining, while the penetration of private label is rising, consumer goods companies that "win at the store" will be those that are best able to:
- Empower their field sales and service personnel to service their most profitable customers in the most efficient way possible
- Design and execute promotions that most profitably drive volume
CAS helps consumer products companies "win at the store" by increasing on-shelf availability, improving utilization of trade funds, and improving new product introductions, while reducing costs by automating key activities at headquarters and in the field.
With CAS, clients can empower their workforce to make more timely, intelligent decisions at both headquarters and in the field using the only solution that supports the entire closed-loop customer management process: from strategic account planning through retail execution.
The CAS solution includes the following modules:
- CAS Retail Execution (including Direct Store Delivery)
- CAS Trade Promotion Management
- CAS Trade Promotion Optimization
- CAS Field Service
The solution leverages an integrated data model that has been built exclusively to serve the industry-specific needs of global consumer goods companies.
Built entirely on the Microsoft platform, each CAS module can be deployed either "stand-alone" or as part of an integrated suite. In addition, CAS Retail Execution and CAS Field Service can be deployed on any major mobility device platform (including Smartphone, PDA, tablet and PC) in both "offline" and "online" environments in order to support global teams in both mature and emerging markets.
CAS has been repeatedly cited by Gartner, Inc., as the solution provider with the highest possible rating among consumer goods-specific vendors in this space (MarketScope for Sales Force Automation in the Consumer Goods Industry, dated 11/12/08, and MarketScope for Sales Force Automation in the Consumer Goods Industry, 2H07, dated 11/16/07).
Why CAS
CAS, the leading provider of customer management and mobility solutions, helps leading consumer products companies sell more products more profitably. In addition, CAS enables leading brand owners to extend their SAP ERP and SAP CRM solutions with complimentary optimization, mobility, retail execution, direct store delivery, and advanced trade promotions management capabilities. CAS serves leading brand manufacturers like ABInBev, Hershey, Campbell Soup Company, GlaxoSmithKline, Henkel, Molson Coors, RJ Reynolds and more. CAS has global headquarters in Germany and offices in North America, Europe, Asia and Australia.
