Microsoft Solutions for the High Tech and Electronics industryMicrosoft and its partners are committed to delivering solutions that enable high tech and electronics (HTE) companies to realize new revenue streams, improve efficiencies, and gain a competitive edge. The Microsoft HTE vision delivers on this commitment by providing the tools your people need to empower them to become ultimate drivers of business performance and success. It is increasingly challenging for HTE Marketers to attract, excite and engage customers through traditional media. CMOs see diminishing ROI from their investments in traditional media (Print, Radio, TV), but are struggling to master the proliferation and complexity of digital media. Microsoft’s Digital Marketing: Customer Experience solutions can help: - Create new, richer personal and community Web experiences that attract, engage and excite customers.
- Grow revenues from Web activity with customers and partners, converting positive customer experiences into advertising/product/services revenues and loyalty.
The speed with which things can change in the HTE business environment means that management must always have access to critical business data. Microsoft enables management to: - Improve visibility, communication, and collaboration throughout the business, including with trading partners
- Make educated decisions on critical issues
- Act when conditions are changing
The survival of HTE companies depends on bringing new products to market rapidly and effectively. Yet for most, innovation is a highly unstructured process. Lacking a formal process to capture, evaluate, and produce on the best ideas, companies experience a significant gap between their commitment to innovation and the actual frequency, pace, and speed of their innovation. Microsoft's Innovation Management solutions enable: - Strategic goal setting
- Idea capture and evaluation
- Efficient portfolio management
- Protection of intellectual property
- Collaboration
Shrinking product life cycles and margins mean that manufacturing must be agile, dynamic, and closely monitored. Solutions for HTE supply chains enable: - Flexibility to adapt to rapidly changing business needs
- Management of operational cost and best utilization of available capacity
- Real-time visibility on manufacturing operations
- Analytics (reporting, key performance indicators, and alerts)
With engineering teams distributed worldwide, shrinking product life cycles, and growing product complexity, HTE companies require a solution that helps them manage product development in a dynamic environment. Technology solutions include: - Collaborative product development
- Real-time access to product data
- Engineering change tracking
- Connection of engineering to the rest of the enterprise
More than ever before, customers drive all aspects of HTE operations. Staying connected to the fast-changing tastes of consumers is critical to the success of HTE companies. Microsoft provides: - Full visibility of customer information
- Connection of sales teams
- Tools for the mobile salesperson
- Opportunity management
HTE companies rely on global, dynamic, and highly fragmented supply chains. Short product life cycles and sustained innovation mean that supply chains are constantly reconfigured, while the razor-thin margins in high tech require intense supply chain management. Solutions from Microsoft and its partners include: - Improved supply chain visibility
- Efficient collaboration
- Analytics (reporting, key performance indicators, and alerts)
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