Over the past few years, the marketing landscape has undergone massive change. The need and desire to stay connected with family, friends, and community has rapidly grown. Consumer choices of digital devices have exploded. And more than ever, the customer experience of a brand is influenced by their web experience. It has become increasingly challenging for High Tech & Electronics companies to attract, excite, and engage customers through traditional media (print, radio, TV). Instead, they need to master the proliferation and complexity of digital media.
Microsoft has a unique value proposition for the marketer who can capitalize on our leadership in digital solutions (technology/business), consumer touchpoints (pc/gaming/mobile/interactive surfaces) and communication platforms (digital media/advertising).
Microsoft and its partners deliver powerful solutions to provide insight and agility across traditional and digital channels; help target, reach, and engage customers through new digital frontiers; and ultimately turn information into positive outcomes.
Digital Marketing - Customer Experience solutions are based on the power of our digital marketing platform to attract, excite, and engage customers with differentiated but consistent brand experiences across digital media channels, and monetizing that experience through eCommerce or advertising channels.
Dynamic, appealing, well-branded online channels leverage the strengths of Sharepoint, Silverlight, Photosynth, Bing Maps and other robust services and software to help High Tech & Electronics companies reach and engage customers and increase customer loyalty.
Social networking features from blogs and wikis to forums and virtual events help build customer, partner, and employee communities.
Rich end-to-end E-commerce solutions turn your online property into an effective sales tool, converting positive customer experiences into revenue-generating activities.
Reach: Right people, right places, right ROI
Microsoft offers a full range of tools to help marketers target and reach the right audience more efficiently - both on our advertising network and off of it. Our Internet Business platform (SharePoint/FAST) empowers companies to reach customers and partners directly with adaptive web sites. MSN and other key Microsoft advertising properties enable marketers to reach their target audience efficiently. And through XBOX Live and Windows Live (e.g., Messenger and Hotmail), we can help them execute campaigns that are even more targeted, integrated and cutting edge.
Retention: Attention getting experiences anywhere
Digital devices have become woven into our daily lives. And Microsoft technology powers a significant number of them and offers targeted solutions for connecting across these digital customer touchpoints. We can help marketers create more exciting, consistent, connected personal and community experiences across their audience's digital lives, from the web to the phone to the living room to the office to the store to…anywhere.
Revenue: Engage customers and drive revenues
Microsoft offers a range of technologies designed to help create engaging web experiences that drive revenue. Our solutions can help marketers influence offline purchases through a digital experience, monetize content through subscriptions or ads, or increase conversion on their e-commerce site with personalized and engaging web content.
