NRF 97th Annual Convention and EXPO
Retail's Big Show 2008
The National Retail Federation (NRF) is the world's largest retail trade association with membership that comprises all retail formats and channels of distribution. NRF 2008 is the most influential retailer event of the year. This high profile, in-depth industry focused event run by the largest retail trade association is where retailers send their decision makers for the excellent content provided in the sessions and the opportunity to see the latest technology on the show floor.
On This Page
Visit Microsoft in Booth No. 818
Microsoft, with its rich legacy as a consumer products company, spanning digital assets that touch the lives of consumers across multiple channels, is a powerful partner for retailers seeking to execute in a multi-channel environment. Many retailers are working with Microsoft to enable new and profitable ways to drive a ubiquitous presence with their customers across channels, devices and contexts. Join us in the Microsoft booth (818) and discover new ways Microsoft can help you deliver innovative customer experiences, drive business value across your enterprise and, of course, deliver an open, scalable infrastructure that supports your data security, data availability, and collaboration efforts across your enterprise while driving down internal operational complexities so you can focus on your business needs.
Microsoft Booth 818 guide

View the PDF
896KB, Portable Document file
Get Adobe Reader

View the XPS
213KB,
XPS document
View and generate XPS documents
Innovation Alley
Located inside the Microsoft booth, innovation alley may challenge your perception of how technology and business vision can connect. Ignoring the legacy requirements for interacting with the digital world, Innovation Alley will introduce new ways for retailers and customers to interact - ways that feel familiar and respond to us in natural ways. The customer experience changes dramatically as new ways to communicate with digital devices – from natural touch and speech oriented input to the way devices use displays to present visual information regardless of the amount of data - impact how customers expect to participate with a retailer in a social network.
Big !deas Sessions
Join Microsoft at NRF in the Big !deas Boulevard for informative discussions on key line of business and IT business issues.
Monday, Jan. 14: 1:30 to 2:15 p.m. - Use Location Services to Enhance Your Customer's Experience and Improve Business Analysis
Monday, Jan. 14: 2:30 to 3:15 p.m. - Discover Windows Embedded Products for Retail
Tuesday, Jan. 15: 11:00 a.m. to 11:30 a.m. - Protecting Your Customer Relationship - Beyond PCI DSS Compliance
Microsoft Theatre
Visit the Microsoft theatre for Microsoft and Partner led presentations on line of business solutions and technology innovation. Whether you are actively searching for that critical solution for your business or you want to learn about the latest retail solutions while you rest your feet, the Microsoft Theatre is the place to be. You’ll have a chance to win a copy of Microsoft Vista at each presentation and you’ll automatically be entered to win the grand prize – a fully loaded XBOX 360 Halo 3 package.
Microsoft Theater schedule

View the PDF
336KB, Portable Document file
Get Adobe Reader

View the XPS
127KB,
XPS document
View and generate XPS documents
On the Show Floor
On the show floor we encourage you to visit Microsoft in NRF’s ARTS booth and X08 “Store of the Future.”
| • | Microsoft is a founding member of the Association for Retail Technology Standards. Visit Microsoft at the ARTS booth to see how open retail standards help remove the complexity of device integration and ease interoperability between retail applications. |
| • | X08 is a near-term-future store that is re-designed from scratch each year. Microsoft will be showcasing our Surface computer at X08. |
At the NRF Foundation Auction
Microsoft supports the vision of the NRF Foundation and once again has donated some exciting items for you to bid on, including a Zune media player autographed by Bill Gates. You can also bid on “his and hers” Zune 8GB media players, wireless keyboards and mice, Xbox 360 game packages, LifeCams, and a fully loaded Xbox 360 Console Halo 3 Special Edition featuring a 32” LCD TV from LG Electronics. Visit the auction (next to the Microsoft booth!) while at the Big Show and help support the foundation’s work.
Free Expo Pass to Qualified Retailers
Download your free expo pass, a $200 value, or register online using invitation code 280.