Microsoft Solutions for Connected Experiences for Retail
Now more than ever, customers are driven by the value in their shopping experiences. In today's retail world, successful companies will use technology to digitally connect with value-driven customers and suppliers. Customers demand efficient, convenient, and consistent shopping experiences from retailers, whether shopping in-store, by catalog, online, or on the go, locally or globally. And identifying cost savings while retaining customers is more critical than ever to a retailer's survival and success. To meet these requirements at acceptable cost, successful retailers need to deploy a flexible, distributed technology platform that delivers a consistent experience across the shopper's digital life, within stores, across stores, and at enterprise locations-providing sales-enabling information to both shoppers and employees.
Ultimately, Connected Experiences for Retail is about delivering the best value to customers through improved operations, sharp business insight, and the ability to create valuable shopper experiences. Connected Experiences for Retail better connects information, systems, and people through three key solution areas.
Microsoft and its partners offer a holistic approach to developing and managing shopping and buying experiences while helping retailers reduce operational costs, maximize existing investments, and gain greater business insight. Microsoft solutions for Connecting Stores provide retailers with a true competitive advantage.
- More efficient store operations
- Enhanced customer experiences
- Improved employee productivity
- Better inventory utilization
As consumers increasingly drive the retail demand chain, successful retailers will use technology to digitally connect with value-driven customers and suppliers. Connecting Commerce is about delivering a differentiated, value-added, multichannel shopping experience that enhances brand value and increases customer loyalty. Microsoft offers a broad range of products and technologies for connecting retailers with the technology-savvy shopper.
- Enhanced online customer experiences
- Mobile shopping
- Easy-to-manage Web sites
- Simplified integration across channels
As retailers increasingly place the customer at the center of their operations, they need to ensure that data is no longer concealed in a static data warehouse. Microsoft solutions for Connecting Enterprise help retailers distribute the right information, at the right time, and in the right format to make real business impact. With a connected enterprise, employees can be more productive, make better-informed decisions, and react more quickly to changing customer demand. Microsoft solutions integrate business intelligence (BI) with business applications, so that BI capabilities mesh with the workflow of applications already being used.
- Business intelligence for everyone
- Familiar user experience
- Improved collaboration