Bob Kelly, General Manager, Microsoft Infrastructure Server Marketing, on the challenges addressed by Unified & Virtualised technology innovation.

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Dynamic IT provides unified and virtualised environments that enable IT to be more flexible, cost-effective and productive.

This requires a comprehensive and unified approach to virtualisation , spanning operating systems, applications and servers with powerful and intuitive front-end technologies. Unified and virtualised environments can be managed comprehensively and consistently across a wide range of scenarios. The benefits include reduced costs, increased availability and better response to changing computing needs within an existing infrastructure.

Integration is a critical factor, and Microsoft is building deeply integrated solutions that combine core business capabilities and scenarios (such as business intelligence, enterprise content management, search, voice over IP, and more) as well as core IT infrastructure technologies (including security, management, development environment, and more). Greater integration and manageability mean that more time and resources can be used for higher value-add activities.

Bob Kelly, General Manager, Microsoft Infrastructure Server Marketing, talks about the customer challenges that drive Process-Led, Model-Driven innovation.

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Dynamic IT takes advantage of ongoing advances in modeling capabilities to help IT automate processes where human decisions and input are not needed. Such capabilities improve organisational agility and help IT to Optimise how a company’s systems and people work together. Microsoft has led the industry in embracing the use of models that represent the knowledge and capabilities of software, hardware, and other resources.

Using models to capture organisational knowledge helps to automate procedures, reduce complexity, and improve responsiveness to business demands. The process of running “The Business of IT" can be enhanced as well by connecting project management, operations and development teams with tools and technologies to facilitate information flow, reporting, governance and project visibility.

Steven Guggenheimer, General Manager, Microsoft Application Platform & Developer Marketing, discusses customer challenges and Microsoft’s approach to Service-Enabled innovation for business customers.

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Dynamic IT provides a powerful way for companies to enhance and extend their existing environments to support new business scenarios based on services. Customers today are faced with an array of options that involve SaaS, Service Oriented Architectures (SOA), and Web 2.0 technologies.

The Microsoft approach – Software + Services – is pragmatic, focusing on helping IT connect existing and new system investments in ways that enhance key business differentiators. This approach blends the company’s strengths in SOA, SaaS, and Web 2.0 to help to customers create integrated and agile service-based solutions that help enable new scenarios and improve business results.

A key benefit is that companies can transform their existing array of heterogeneous, distributed and often inflexible IT systems into a set of more connected, simplified and adaptable ones that can better support the business.

Steven Guggenheimer, General Manager, Microsoft Application Platform & Developer Marketing, on the benefits for customers delivered by user-focused technology innovation.

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Dynamic IT provides technologies that enable easier development of applications that people like to use and that connect them to the information they need. User experience has a direct impact on key areas such as productivity, customer loyalty and corporate image, yet many development efforts fail to meet even the most basic user-experience requirements.

Microsoft takes an end-to-end approach to the challenge with solutions that help developers more easily connect critical back-end technologies (such as Business Intelligence solutions) with powerful front-end technologies, including the familiar Microsoft Office interface and cutting-edge online technologies such as Silverlight, that help designers and developers create rich, immersive applications.

The benefit to business is powerful and easy-to-use software that is proven to drive real business benefits through better user experiences.