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Headlight introduces a compelling interactive user experience offering a consistent, crisp and dynamic exposure to advertising content.

For more information about the project and to
learn about our Beta program please contact
us at ilabsinf@microsoft.com.
 
Introduction to Headlight
 
 

Innovation Labs is a small and hybrid group of researchers and engineers set with the goal of finding and prototyping new innovation ideas and technologies that will ‘move the needle’ for Microsoft existing and new businesses in the short term future.
 

Headlight Player

One ad, a world of interactions
Introducing new end-to-end interactive experience entirely encapsulated within the ad
Endless zoomable information within limited space
Easy and effective navigation
Users avoid unnecessary context switching and publishers keep more users on their site
Powered by Silverlight and DeepZoom technologies
Learn more (PDF)
 
Rocky Mountain Bikes Headlight Ad
 
 
 

Headlight Designer Tool

Interactive tool for creating Headlight ads
Intuitive, quick and simple interface.
Fits everyone, no programming skills required
As easy as drag &drop
Integrated reporting of users interactions
Based on MS Deep Zoom Composer
Learn more (PDF)
 
Download Headlight  Designer