Sales & Marketing

The ISV Competency is one of the 13 competencies within the Microsoft Partner Program. To learn more about the benefits of joining the Microsoft Partner Program or earning a competency, please click here.

Build your business with an effective e-newsletter. Whether you are just beginning development of your company newsletter or you've been publishing one for years, the E-Newsletter How-to Guide will show you how to develop something your customers and prospects look forward to reading. Download the guide.

The International ISV Assistance initiative — a portal developed for ISV Certified and Gold Certified Partners — can help you expand your business internationally. With country-specific planning tools, expert guidance, and professional assistance offers, you’ll be equipped to find local contacts, target potential customers, and build your channel. Get more information.

The INNOVATE ON initiative provides you with a full range of technical and business resources as you develop your solutions on Microsoft technologies. You'll find the steps you need to build your product and take it to market faster. INNOVATE ON is available for Windows Vista, Microsoft SQL Server 2005, 2007 Microsoft Office System, Microsoft Dynamics, Windows Server 2008, Windows Office Live and Windows Live. For more information, Visit the INNOVATE ON website.

Get the most from Microsoft's programs and resources. Find out about some of the thousands of startups that have chosen the Microsoft platform and how they are building their success working with Microsoft. Get more information.

Microsoft Tele-based Pre-Sales Technical Support (TPTS) provides FREE and Unlimited technical, business, and competitive sales assistance to help during the bid process and enable partners to Win more deals & competitive scenarios, both Certified and Gold Certified Partners are eligible. Get the contact details in MEA.

The ISV Telesales Service has been specifically designed to help you target new business more effectively. ISV telesales campaign managers work directly with you to fully understand your solution, your target audience, and the pain points your product addresses. They then take this information to create a customized lead-generation program. Click here to learn more.

Gain access to ready made marketing campaigns, which you can easily deploy within your market. See the different programs.

With Microsoft Empower for ISVs you’ll gain access to essential development tools at a fraction of their typical costs. You’ll receive a full range of development resources, MSDN subscriptions, software licenses, and technical support for US $375 per year. Learn more about the Empower for ISVs program.

Want to subscribe to the ISV partner newsletter and stay informed about the latest for ISV partners? Subscribe here.